LATEST ARTICLES

Let’s think back to the early days of social media for a moment, and how it impacted our marketing. Not only did it bring...

During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds. However, despite his impressive performance, the world record-holder...

We’ve talked a lot about data quality in the past – including the cost of bad data. But despite a basic understanding of...

>>> NEW LAUNCH ALERT <<<<< WOW .... I've found an absolutely KILLER program! If you're looking for some FAST CASH, with a SMALL INVESTMENT then...

It’s no secret. Everyone knows the biggest problem B2B content marketing faces today. Well, actually several give B2B marketers fits. Which one am...

For many marketers, performing keyword research is a pretty standard procedure. What has primarily changed over time are the tools used to source...

Your pricing options suck. At least that’s what some of your consumers think. They like your products. But the pricing packages aren’t meeting their expectations. Customers...

For marketers, the quest for branding that matters to consumers has always been about how to achieve deeper relevance. The more relevant a...

There are a billion emails sent every day by MailChimp alone. There are over two million blog posts published each day. Average page length has...

There’s been a long-standing division between sales and marketing that’s frequently discussed but few organizations have been able to resolve. On the ground...

It’s all local. Despite living in a global economy, many customers only care about what’s happening in their neighborhoods and cities. Brands must connect with...

The numbers on your graphs are up and to the right. Conversion rates at or above industry averages. But… Revenue’s flat. Stagnating or declining even. The problem...

Having the right kind of insights available at the right time is crucial in today’s business. But some brands are taking analytics a step...

Churn is your arch nemesis. And it’s cutting into your profits. Research shows that “80% of your company’s future revenue will come from just 20%...

BI Intelligence estimates that $4 trillion dollars worth of merchandise is abandoned in online shopping carts. $4 trillion dollars! That $4 trillion dollars either...

When it comes to your email marketing, you likely spend a great deal of time tweaking your message and analyzing how to improve...

Companies are understandably excited to tell the world when they push new features. New developments can take months and they are the hope...

You’ve rolled out a lot of marketing tactics to boost traffic for your website. After copious amounts of content production, sharing, social engagement,...

Continue watching. These two words are infamous in the world of video streaming. When consumers are hooked, they want more to watch. “Content marketers should...

You’ve invested a lot of time and effort into perfecting your website and you want to get the maximum return from that investment....

Full funnel attribution is the dream. A pipe dream. In most cases. Because a majority of the time, you’re nowhere close. Campaigns are tagged. Sometimes. You...

Do you want your AdWords account to do more than just get you some clicks? Do you want people who are searching for your...

You love your customers. So, when they decide not to renew, it affects your SaaS business. It takes a lot of resources to acquire...

Every new idea begins with a new domain name. And with every new domain name, comes hundreds of problems. Hosting, at this point, is the...

Remember the last time you landed on the Amazon homepage and saw a bunch of recommendations based on your browsing habits? Or that time...

If you’re doing online marketing right, you should be driving a steady stream of inexpensive, qualified leads to your sales team. That means tons of sales and...

It’s hard to argue that split testing (also know as A/B testing) is changing the face of marketing. According to Unbounce, 44% of...

It’s the question on every marketer’s mind – “How do we turn these impressions, clicks and conversions into something that drives results for...

Some of the most successful marketers involved in pay-per-click or paid search have earned their badges. Why? Because not only do they sport...

Customer retention matters. Research continues to reveal that it’s better to retain a customer rather than acquire a new one. Nonetheless, the 2015 Retention Marketing Survey...

The marketing persona is a tried-and-true customer segmentation strategy that many companies rely on to get the big picture about the people they serve....

QR codes are largely pointless. The concept is decent. But the execution is flawed. Think about it for a second: You’re forcing people to take an additional...

So you want to boost your conversions. You’re probably thinking of your headlines, your layout, your copy. You know, the big conversion generating...

There are few marketing practices more misunderstood than conversion rate optimization. Some businesses see it as an unnecessary expense that doesn’t really move their...

Let’s start with what might sound like an obvious fact: the more engaged your audience, the more likely they are to eventually give...

Marketo, the lead nurturing platform, is one of the best tools for marketers to create long-term relationships with customers, from creating prospects to...

It’s hard for digital marketers to ignore headlines claiming, for example, “How Kraft Gets Four Times Better ROI From Content Than Ads.” That’s...

Welcome to Part 3 of my five-part series on managing your online advertising partners in highly regulated industries. I created this series after my clients...

There is no formal education or pathway into link building. Most professional link builders are self-taught or learned from a mentor who taught themselves —...

A high-scoring native ad from The Wall Street Journal Native ads can be very effective in attracting reader attention because their content relates to...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

Have you ever seen one of your favorite products shut down? I have personally seen products that are beautiful and useful yet they...

There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent viewability standard (PDF). Neither seems grounded in...

Twin Design / Shutterstock.com LinkedIn is dipping its toes into a content type that’s already been proven wildly popular on Facebook, Twitter and other...

It’s a big deal: Google will start showing indexed Accelerated Mobile Pages (AMP) content in mobile search results. The company has released a...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

Chatbots are the latest in a long line of tech trends to sweep through the marketing world. One use and it’s delightfully obvious why. Ranging...

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing...

SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact...

There are two ways to get someone to do something: Encourage them with some kind of carrot or command them with some sort...

Yahoo’s future is in question after the news this week that Verizon is buying the company for a little less than $5 billion....

Whether you’re a bootstrapped startup or a well-known company, you likely have one (or more) people on your team in charge of analytics....

Keeping online and brick-and-mortar stores in sync is one of the biggest challenges for modern retailers, especially smaller ones. To help out, Automattic’s...

After a Q1 that disappointed investors somewhat, Google parent Alphabet delivered  a big quarter yesterday. The company announced revenues of $21.5 billion, which...

More leads, please. In most companies, it’s an ongoing process to generate interested buyers to your product and services. We want qualified leads that move...

The Digital Satisfaction Index for the US The key to understanding users’ digital behavior is intent. That’s the idea behind the new Intent Lab, announced...

Oracle announced today it has agreed to purchase NetSuite, a cloud-based provider of software for running a business, including enterprise resource planning, customer...

Amazon announced its Q2 2016 earnings, reporting $30.4 billion for the quarter – a 31% jump over its Q2 2015 revenue. As reported earlier...

Following its quarterly earnings earlier this week, Apple announced that it had sold its billionth iPhone. Introduced in January 2007, the device is...

As a marketer, you are always looking to do more with less. You may get the sense that technology can help you do...