LATEST ARTICLES

It’s the question on every marketer’s mind – “How do we turn these impressions, clicks and conversions into something that drives results for...

Some of the most successful marketers involved in pay-per-click or paid search have earned their badges. Why? Because not only do they sport...

Customer retention matters. Research continues to reveal that it’s better to retain a customer rather than acquire a new one. Nonetheless, the 2015 Retention Marketing Survey...

The marketing persona is a tried-and-true customer segmentation strategy that many companies rely on to get the big picture about the people they serve....

QR codes are largely pointless. The concept is decent. But the execution is flawed. Think about it for a second: You’re forcing people to take an additional...

So you want to boost your conversions. You’re probably thinking of your headlines, your layout, your copy. You know, the big conversion generating...

There are few marketing practices more misunderstood than conversion rate optimization. Some businesses see it as an unnecessary expense that doesn’t really move their...

Let’s start with what might sound like an obvious fact: the more engaged your audience, the more likely they are to eventually give...

Marketo, the lead nurturing platform, is one of the best tools for marketers to create long-term relationships with customers, from creating prospects to...

It’s hard for digital marketers to ignore headlines claiming, for example, “How Kraft Gets Four Times Better ROI From Content Than Ads.” That’s...

Welcome to Part 3 of my five-part series on managing your online advertising partners in highly regulated industries. I created this series after my clients...

There is no formal education or pathway into link building. Most professional link builders are self-taught or learned from a mentor who taught themselves —...

A high-scoring native ad from The Wall Street Journal Native ads can be very effective in attracting reader attention because their content relates to...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

Have you ever seen one of your favorite products shut down? I have personally seen products that are beautiful and useful yet they...

There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent viewability standard (PDF). Neither seems grounded in...

Twin Design / Shutterstock.com LinkedIn is dipping its toes into a content type that’s already been proven wildly popular on Facebook, Twitter and other...

It’s a big deal: Google will start showing indexed Accelerated Mobile Pages (AMP) content in mobile search results. The company has released a...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

Chatbots are the latest in a long line of tech trends to sweep through the marketing world. One use and it’s delightfully obvious why. Ranging...

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing...

SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact...

There are two ways to get someone to do something: Encourage them with some kind of carrot or command them with some sort...

Yahoo’s future is in question after the news this week that Verizon is buying the company for a little less than $5 billion....

Whether you’re a bootstrapped startup or a well-known company, you likely have one (or more) people on your team in charge of analytics....

Keeping online and brick-and-mortar stores in sync is one of the biggest challenges for modern retailers, especially smaller ones. To help out, Automattic’s...

After a Q1 that disappointed investors somewhat, Google parent Alphabet delivered  a big quarter yesterday. The company announced revenues of $21.5 billion, which...

More leads, please. In most companies, it’s an ongoing process to generate interested buyers to your product and services. We want qualified leads that move...

The Digital Satisfaction Index for the US The key to understanding users’ digital behavior is intent. That’s the idea behind the new Intent Lab, announced...

Oracle announced today it has agreed to purchase NetSuite, a cloud-based provider of software for running a business, including enterprise resource planning, customer...

Amazon announced its Q2 2016 earnings, reporting $30.4 billion for the quarter – a 31% jump over its Q2 2015 revenue. As reported earlier...

Following its quarterly earnings earlier this week, Apple announced that it had sold its billionth iPhone. Introduced in January 2007, the device is...

As a marketer, you are always looking to do more with less. You may get the sense that technology can help you do...

I’ll preface this by saying that I’ve spent 99.9 percent of my career on the agency side of the fence. In that time,...

Facebook is growing the amount of money it makes per person using its service twice as fast as it’s getting new people to...

Tomorrow Tumblr will be releasing ads across its network of Tumblrs. The good news for publishers? They’ll be getting a slice of the...

One topic dominated Facebook’s second-quarter earnings call on Wednesday. Not the company’s monster quarter. Not video. Not Facebook Live. Not Instagram. Not Pokemon...

When it comes to better understanding your customers, you likely leverage every possible resource from personas to mapping the customer experience journey.  For...

You traditionally don’t think of speed and marketing as being tightly linked. Today, speed is becoming a hot topic in marketing planning sessions....

Small business mobile marketing platform flok is seeking to bring chatbots to the mass of local business owners. Today, the company launched chatbot...

Earlier this afternoon Apple reported its fiscal 2016 third quarter results. The company had quarterly revenue of $42.4 billion, which was down 15...

In January, cross-device tracker BlueCava merged with intent data targeting platform Qualia. Today, that company — called Qualia — is announcing a new partnership...

As humans, we tend to believe that if we like something, it must have value—how else do you explain our obsession with celebrities? I mean, I’ve never...

Self-serve search and social campaign management platform, AdStage, launched a new reporting solution on Tuesday to help marketers create reporting dashboards on cross-channel activities...

ACSI, the American Customer Satisfaction Index, has released interesting findings regarding how social media, search engines and new websites have impressed upon the...

On a day that one high-profile tech company that, for years, had notoriously struggled to define itself gave up its independence — and soon...

When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive was to bring the...

Growth hacking is an evolution. Not a revolution. It takes a different skill set. A new way of thinking. However, at the end of...

Following several rounds of bidding and rumors this weekend, it was confirmed this morning that Yahoo is being acquired by Verizon for $4.83...

How much time out of your life do you sacrifice to your commute? It’s amazing how quickly it adds up. If you drive/bike/bus just...

Reaching and connecting with customers in a meaningful way has become incredibly challenging. There I said it. It’s no wonder with the sheer...

The Psychology of Successfully Marketing to Millennials Marketing to Millennials can be a unique challenge. The University of Southern California found that “the...

Let’s be honest. Creating pulse-quickening, super-engaging content that blows the socks off every single reader 100% of the time probably isn’t realistic. It would be...

Google Analytics (GA) is a digital marketer’s best friend. I use it all the time to check metrics, spot trends, and see what...

When was the last time you took a long hard look at your landing pages? On paper, landing page optimization seems easy enough. In...

If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. What is a...

How well do you know marketing technologies? Do you know what makes a martech stack world-class, or the difference between ABM and CRM?...

Something I see clients struggle with regularly is the question, “Who should I trust to create our content?” I get it. It’s hard...

Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing...

There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors...