LATEST ARTICLES

You know all of those metrics you track? They’re probably worthless. I’m not saying they have absolutely no value, of course. I’m just saying they’re...

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? Email? Webinars? How about podcasts? “Podcasts?” I can hear you...

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is...

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment....

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to...

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your...

Consulting data is good. But being a slave to data, is not. There is such a thing as being too data-obsessed. Confirmation bias pops up....

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and...

There’s 24 hours in a day. With customer engagement as your priority, it can seem like an impossible feat to connect with your audience...

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind...

Your site gets more traffic from mobile devices than desktops. So… why are your mobile conversions so low? That’s what matters most after all....

Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The...

If you’re obsessed with growth, you know how important it is to have a super detailed growth strategy. You and data are BFFs,...

Human attention spans are embarrassingly bad. I’d have to be lucky to get just 5% of people to read this entire post. Most...

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact,...

Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you...

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom...

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per...

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US....

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web...

There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things...

It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their...

You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing...

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising...

The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for...

Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you...

When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s...

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how...

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking...

The fantasy of having the capacity to drive to...

When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users...

Visits and pageviews are nice. But conversions are all that matter at the end of the day. The trouble, of course, is that these don’t...

Growing a wildly successful software as a service (SaaS) business is a game of numbers. More new customers than canceling customers? You’ll grow. If...

Are you annoying your customers? Probably so. Inundating your audience with multiple messages at inconvenient times isn’t helpful. Therefore, it’s important to know...

Spearmint LOVE started off as a baby clothes blog less than five years ago. Founder Shari Lott had already built up a strong...

A part of using analytics is knowing what user behavior is driving what action. Most tools only give you surface-level data. For example,...

It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. Let’s say you want to double...

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each...

You’re drowning in data. You’ve got enough KPIs to track and report on already. Why would you possibly need another one? What good would come...

In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. They...

We’re living in a new reality. For decades, companies dictated their interaction with consumers. Brands chose how they would communicate and when to...

A successful attorney’s entire job rests on one question: can he persuade the jury to view the case as he does? If he can,...

Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media,...

When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential...

A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per...

I’m going to give this to you straight. If you’re directing your hard-won PPC, Facebook, Twitter or banner ad traffic to your homepage… There...

Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and...

Steve Jobs wore one thing. Zuckerberg started doing it. And even Obama caught the bug. But why? (Beyond, you know, an apparent lack of fashion...

You know the stats by now. It costs 5-25x more to acquire a new customer than keep a current customer. Increasing customer retention...

Customer retention. It’s one of the most worthy investments a business can make. Its goal is to retain as many customers as possible....

Your customers are everywhere. They are learning about your products from display ads, researching your brand on social media, and signing up for your...

Surveys are becoming increasingly powerful tools in the hands of professional digital and content marketers. Utilizing the power of surveys, you can collect...

A/B testing works… some of the time. Barely. A tiny bit. If you’re lucky. And when it does, a 1% increase to show to...

The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can...

Remember the good old days? The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your paycheck. Call it a day. Things...

If you’re like most SaaS managers, you’re committed to running and growing your business. But to do that, you need to ensure you’re meeting...

A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation. Customer Engagement Automation (CEA) is...

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for...

Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into...

Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the...