Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause.
Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you can mine for insights (Google Analytics, Google Search Console), but other factors at play can be harder to quantify.
From basic issues to advanced issues to factors that are largely out of your control, following is a list of things to check for when diagnosing major fluctuations in organic traffic or search engine rankings. By examining both internal and external factors, you can start to piece together the puzzle.
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