Authors Posts by Anthony Armstrong

Anthony Armstrong

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In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web...

There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things...

It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their...

You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing...

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising...

The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for...

Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you...

When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s...

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how...

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking...

The fantasy of having the capacity to drive to...

When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users...

Visits and pageviews are nice. But conversions are all that matter at the end of the day. The trouble, of course, is that these don’t...

Growing a wildly successful software as a service (SaaS) business is a game of numbers. More new customers than canceling customers? You’ll grow. If...

Are you annoying your customers? Probably so. Inundating your audience with multiple messages at inconvenient times isn’t helpful. Therefore, it’s important to know...

Spearmint LOVE started off as a baby clothes blog less than five years ago. Founder Shari Lott had already built up a strong...

A part of using analytics is knowing what user behavior is driving what action. Most tools only give you surface-level data. For example,...

It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. Let’s say you want to double...

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each...

You’re drowning in data. You’ve got enough KPIs to track and report on already. Why would you possibly need another one? What good would come...

In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. They...

We’re living in a new reality. For decades, companies dictated their interaction with consumers. Brands chose how they would communicate and when to...

A successful attorney’s entire job rests on one question: can he persuade the jury to view the case as he does? If he can,...

Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media,...

When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential...

A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per...

I’m going to give this to you straight. If you’re directing your hard-won PPC, Facebook, Twitter or banner ad traffic to your homepage… There...

Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and...

Steve Jobs wore one thing. Zuckerberg started doing it. And even Obama caught the bug. But why? (Beyond, you know, an apparent lack of fashion...

You know the stats by now. It costs 5-25x more to acquire a new customer than keep a current customer. Increasing customer retention...

Customer retention. It’s one of the most worthy investments a business can make. Its goal is to retain as many customers as possible....

Your customers are everywhere. They are learning about your products from display ads, researching your brand on social media, and signing up for your...

Surveys are becoming increasingly powerful tools in the hands of professional digital and content marketers. Utilizing the power of surveys, you can collect...

A/B testing works… some of the time. Barely. A tiny bit. If you’re lucky. And when it does, a 1% increase to show to...

The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can...

Remember the good old days? The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your paycheck. Call it a day. Things...

If you’re like most SaaS managers, you’re committed to running and growing your business. But to do that, you need to ensure you’re meeting...

A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation. Customer Engagement Automation (CEA) is...

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for...

Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into...

Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the...

With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine....

Have you ever tried to take apart a high-end file cabinet? We’re talking about the kind built with such thoughtful design that it makes...

If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing...

Traffic and page views are nice. But they’re limited. In a few ways. Site wide traffic looks nice on a blog post or meeting with...

A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their growth...

Websites don’t always work. You create them with one thing in mind. And then the opposite happens. People are supposed to click-through. And yet they...

It’s unfortunate, but inevitably, not all of your customers will continue doing business with you forever. According to the most recent annual report...

When it comes to discovering music you’ll love, few companies do it better than Pandora. From the core of its Music Genome Project,...

A few weeks ago we released Populations, a feature that helps marketing & product teams track key segments of people across the buyer...

You’re tracking the big stuff. The ‘macro conversions’ like form submissions, phone calls, and product purchases. But lying in between those are micro-conversions,...

We are thrilled to announce that Kissmetrics has added email campaign automation to our behavioral analytics platform. We’re calling it Customer Engagement Automation....

It’s a given that images can help lift conversions, but there’s more to it — literally — than meets the eye. Subtle image...

There’s been a lot of buzz about buyer personas in marketing over the past few years. But few marketers talk about the power...

With all the hype surrounding social media in recent years, it’s easy to forget that email remains the most potent channel for driving...

You’re not alone. In a saturated market, your ecommerce business is constantly competing to distinguish itself from other companies. It’s especially difficult when these...

We don’t need things. We might need a six-dollar, almond milk, sea salt caramel mocha (no whip) when it gets a little chilly outside. But...

With over 90 million customers watching a combined 125 million hours of television and movies everyday, there’s no doubt that Netflix has changed...

Creativity (cre·a·tiv·i·ty)krēāˈtivədēnoun the use of the imagination or original ideas, especially in the production of an artistic work. Creativity may not immediately seem incredibly relevant...

Find a box with a CD-ROM in it, buy it, then learn how to use it. That’s how I bought software as a...

Analytics is a big part of online marketing and therefore, it’s essential to have a good understanding of how to interpret numbers. In this...

Historically, retail search marketing was synonymous with Google text ads. But fast forward to today, and Google Shopping ads have replaced text ads...

Ask any successful entrepreneur why their startup succeeded and they’ll almost always point you to a growth strategy they followed. They’ll tell you...

Last year, mobile internet usage overtook desktop for the first time. If you’re not tailoring your marketing strategy specifically for mobile users in...

The majority of customers use multiple devices on their journey to purchase. And they’re gonna take nearly a dozen ‘touches’, too. Case in point:...

As much as we’d like to think that a conversion is a nice, neat and organized path from one point to another, the...

Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is the best on the...

SaaS teams are living a lie. They believe the same value that acquired a customer will lead to a renewal. While focusing on customer...

Your problem isn’t what you think it is. More traffic can definitely paper over some cracks. Likewise, more downloads, installs, or sign-ups always help. But...

As a people-based analytics platform, Kissmetrics tracks users through every step of the growth cycle – from first visit to signup to every...

An important metric in any marketer’s dashboard is sitewide conversion rate. Of course, that broad metric alone can be misleading. Though most marketers...

Picture this: it’s your first time in a new city. You flew in last night for a conference, and this morning, you need...

Communication. It’s the only way to demonstrate your product’s value to potential customers. Your goal is to convey information about new features, successful...

Technical challenges aren’t the problem. They might be a problem. A hurdle for sure. But it’s rarely THE biggest problem responsible for traction or...

For some reason, people tend to be equating SaaS companies with free trials. I find this pretty bad indeed. Here’s why: It’s true that...

Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what...

Uber might be King of Growth Hacking. The one everyone fawns over. The media adores. Growth Hackers join. But these kind of companies are...

Broadly speaking, you can grow your SaaS three ways: acquire more customers, retain more customers or charge more per customer. At Planio, we...

Every SaaS business is aiming for sales success. However, earning more revenue isn’t always a direct path. It’s a winding road of trial and...

Breaking news! Facebook is popular, with 1.86 billion monthly active users, and 1.23 billion daily active users. Admittedly, not the scoop of...

Silos are a relic from a bygone age — when “customer experience” as we know it didn’t exist and top-down communication was the...

For mobile apps, message engagement is critical for retention. Push notifications are one of the best ways to keep your app top-of-mind. In...

Fake news is squarely in the spotlight. It rode to prominence on the back of an absurd 2016 election (wait… that was a dream,...

Marketers often struggle to come up with new ideas and angles to improve their marketing campaigns. So in this post, I’m going to show...

Ever bought a survival kit? It contains supplies to help you during a disaster. Every tool within the kit serves its purpose to sustain...

When it comes to mailing list services and autoresponders, few services out there are more popular than MailChimp. As of June 2014, MailChimp...

Israeli researchers studied 200 of the best ads in 1999. These were the top finalists and award winners, like the infamous “This is Your...

Awful feeling, isn’t it? You’re struggling to find new opportunities to increase growth this quarter. But no worries. The solution to your problem is...

When it comes to customer service trends, most marketers and customer support teams groan and shake their head. Here’s another glimpse into supposedly...

I bet you’ve seen this sort of advice before… When using a testimonial, you should always: List the customer’s first and last name Include their photo Avoid...

Are you sick and tired of losing money on Facebook Ads? Many advertisers just like you take a swing at a new ad campaign...

Today’s marketers are inundated with data. To stay ahead of the competition, your SaaS company must focus on customer insights to boost conversions....

The marketing industry leads the way. Sure, other industries (eventually) catch on to sophisticated marketing techniques. But more often than not, it’s the digital marketing...

For many websites, an internal site search engine is a must-have. However, oftentimes it’s looked at as more of an afterthought than a...

One of the more loaded questions we hear from execs at our SaaS company is, “How is Marketing doing this month?” Fair question....

Forrester estimates that companies allocate about 30% of their marketing budget to online. It’s trending upwards, gaining roughly 1% per year. That’s means...

Sales decreasing? Most companies experience a temporary slump during their existence. But don’t panic. Take practical steps to move your company forward. When sales...

You’ve seen the stats before. 1-2% conversion rates for websites. Which means 98-99% ain’t buying. For one reason or another. A bigger chunk of that...

About 6 months ago I decided that I was going to build a SaaS company from scratch. I had recently sold my company...

Analytics is integral to refining the customer experience. Research shows that “90% of business managers believe analytics has the ability to improve sales, and...

When it comes to online advertising, no one is disputing that demographics are important. After all, they’re what powers your media buying and...

Launching a new product requires time, money, and a whole lot of elbow grease. When the launch goes off without a hitch, all...

As a co-founder of an eCommerce startup in a highly competitive industry, I quickly realized that we had to move beyond the basics...

Before we get started, let’s get one thing straight: If the product or service your company offers doesn’t live up to your customers’ expectations,...

The best thing about Google Analytics is also the worst thing: there’s a massive amount of available data. Why is that both good...

We live in a world of digital data. We create it. We consume it. It’s everywhere. And it’s accumulating at an unprecedented pace....

Writing online content is something of a balancing act. For years, SEO experts have pointed out that Google loves longer content. Your readers? Not...

It’s true. Your customers don’t care about your product. Don’t worry, they don’t care about your competitor’s products either. Your customers don’t care...

The average social media manager gets paid roughly $47,190. They tweet, post, share, like, favorite, comment, and reply to make sure your company’s social...

In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the...

We’ve heard the advice a thousand times: Your headline is the most important part. It’s 80 cents of your dollar. Visuals are key. Visitors...

One third of marketers believe personalization will be the most important trend in the future. That’s ‘cause 86% of consumers say it informs their...

It’s no secret that in 2017, like every year, marketers want to get the biggest ROI from their advertising spend. So which channels...

For digital marketers, it ain’t all sunshine and rainbows. There are serious challenges inherent to the digital landscape that nobody is talking about. Not...

It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an average human blink takes...

When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead...

Tailoring the online experiences of customers to best fit their needs and preferences is the ultimate goal of most new technologies that shape...

An AdWords text ad looks exactly the same on mobile as it does on desktop. You don’t have to worry about the difference. And...

I’m not going to lie to you: this can get very tricky. It’s so complex that many ecommerce platforms don’t even bother with...

Maintaining a customer base isn’t easy. With a slew of industry competitors, consumers can quickly buy products from other brands. It’s vital that...

You’re already an SEO sensei. You’re a content creator, PPC pro, marketing maven, and analytics ace. If you need it for online success,...

The transition from text-based to visual marketing is already well underway, as customer demand drives organizations to rethink how people communicate on the...

For brands to stay relevant in our fast-paced, mobile and multi-channel world, they must show more value, more novelty, and more values than...

Talk to almost any online marketer and you’d think that they held a PhD in psychology. At the drop of a hat, they...

Market2Lead reports that “nurtured leads experience a 23% shorter sales cycle.” By building an active relationship with buyers, your team is equipped to guide...

Call it a case of too much of a good thing. Google Analytics puts a lot of data at your fingertips. It’s a mountain...

Google Analytics is the de-facto industry standard analytics tool. It’s installed on almost every single business site. (It’s even looked at too, sometimes, too.) It...

Editor’s Note: This marketing infographic is part of KlientBoost’s 25-part series. We’re super excited to partner with them so you can enjoy a...

The holidays are a magical time of year. It’s the season where we are bombarded with as many brand promotions as we are...

Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty. According...

When it comes to customer dissatisfaction, Spirit Airlines has consistently been the forerunner in the airline industry. Even in the recent travel report...

Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. From...

Most pricing pages have three plans laid out horizontally across the page. But why? And in what order? Simply copying what everyone else is doing, without...

In the zone. Feeling it. In the groove. Zeroed in. A state of flow. We’ve all been there (hopefully) at some point in...

So you converted 3.1% of your visitors last month? Awesome! How many of them spent more than $100 on their purchase? Or how many...

In order for a business to generate a long-term, sustainable profit, new customers need to be driven to your site, existing...

Facing growth setbacks is part of the risk of doing business. While most companies may only highlight their successes to the public, it’s important...

A completely accurate client analytics account is few and far between. That forces you, brave agency veteran, to roll up your sleeves and try...

How do I get potential customers to engage on my site? If you’re trying to run a business online, this is a critically important...

Today’s economy is all about social proof. User-generated content (UGC) is one way to showcase why your brand matters. Moreover, email combined with...

If you’ve been reading our blog for awhile, you likely already know that a good product description can help sell a customer on...

Back in college, I visited to this run-down pizzeria shop called Sammi’s. Their logo had a picture of a pyramid on it. No one...

Thinking about all of the great retailers online, there is perhaps no bigger name in the industry than Amazon. They have created an...

The food industry is a $5.32 trillion dollar business. The alluring profitability of the food business along with increasing competition has inspired a...

More than 40% of brands forget one of the best performing marketing campaigns there is: the welcome email. This marketing campaign...

Marketing automation = emails. Right? Well yes. But there’s so much more. Which is fortunate, considering it’s never been more difficult to reach customers through...

Whether you’ve been running an online store for 6 months or 6+ years, it’s a never-ending battle to win conversions. With average cart...

If your conversion rate is flat-lining and you’ve tried virtually everything to stop its downward spiral – split testing could be to blame. Yes,...

Have you heard about the Fake It Hack? How about the Exclusivity Hack? The Aha Moment Hack? These are a few of the tactics...

As a discerning digital marketer and business owner, you’re on top of the latest trends and tips on how to convert. You know...

The gift of analytics. Ramp up for the holidays by focusing on customer analytics. With the help of data, your team can target buyers,...

Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential...

Automated email workflows can net you 20% more sales opportunities. They’re more personalized, timely, and targeted. The problem, is that the vast majority of marketers...

I’ve always been a little skeptical of Cyber Monday. It always felt a little forced. Black Friday is a media bonanza as well,...

Ready for your next sales promotion? For some ecommerce teams, it’s a time-consuming task deciding which items to markdown and how to publicize a...

There may be a lot of unanswered questions you have about some the big-picture questions with your website. Perhaps you’re asking: Do demo requests...

Will anyone actually click my ad and buy my product? It’s a terrifying question, but an important one. Turns out that everyone (including you)...

It’s not even November yet and here we are, already talking about holiday shopping trends. Too soon? Not at all. The truth is,...

Paid search is often the biggest driver of new customers. Largely because people are typing in exactly what they’re looking for. But. These aren’t necessarily the...

Here’s a fun fact: In any given web session, your audience is more likely to have a heart attack than click on your banner ad. Okay, so...

A hot prospect has demoed your software or product, and now you’ve got Sales talking with the decision-makers about an enterprise solution that...

There is only one danger more deadly to an online marketer than ignorance, and that danger is misplaced confidence. Whenever a marketer omits...

You’ve probably seen a lot of blog posts floating around the internet about A/B testing successes. This blog is no exception. But hardly anyone...

Every business needs a steady stream of new leads coming in the door. New business is crucial for survival. If you’re not feeding...

News Flash: things are about to get pretty crazy here in the U.S. Halloween is right around the corner (have you got your...

Software that doesn’t play nice with others is like having a TV with no inputs – it works fine on its own, but...

Hollywood is notorious for wildly inflated production and marketing budgets. In 1980, the average cost for marketing a Hollywood flick was around $4...

SEO means many things to many people. To some, it’s links. To others, it’s keywords. In actuality, it’s a broader concept designed to increase authority on...

As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft, founders Brian Chesky...

Engagement. Business survival hinges on your team connecting with customers. Strive to build relationships to bridge your SaaS brand’s values with your target audience....

We are all bombarded by media. So much so that we easily tune it out. The more interruptive it is, the more absurd...

When it comes to attracting and retaining B2B customers, the biggest push is on creating value. We know B2B customers buy value –...

You are an AdWords savant. Revenue’s through the roof. Peeps search. Click. Browse. Buy. Repeat. Like a literal printing press. So you look around, searching for the...

The Kissmetrics Funnel Report is our most popular report, and for good reason. Seeing where potential customers drop off and segmenting traffic to find...

Customer loyalty programs are crucial. The goal of loyalty initiatives is to engage, not pander more products to frequent buyers. But how do you determine...

Let’s think back to the early days of social media for a moment, and how it impacted our marketing. Not only did it bring...

During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds. However, despite his impressive performance, the world record-holder...

We’ve talked a lot about data quality in the past – including the cost of bad data. But despite a basic understanding of...

>>> NEW LAUNCH ALERT <<<<< WOW .... I've found an absolutely KILLER program! If you're looking for some FAST CASH, with a SMALL INVESTMENT then...

It’s no secret. Everyone knows the biggest problem B2B content marketing faces today. Well, actually several give B2B marketers fits. Which one am...

For many marketers, performing keyword research is a pretty standard procedure. What has primarily changed over time are the tools used to source...

Your pricing options suck. At least that’s what some of your consumers think. They like your products. But the pricing packages aren’t meeting their expectations. Customers...

For marketers, the quest for branding that matters to consumers has always been about how to achieve deeper relevance. The more relevant a...

There are a billion emails sent every day by MailChimp alone. There are over two million blog posts published each day. Average page length has...

There’s been a long-standing division between sales and marketing that’s frequently discussed but few organizations have been able to resolve. On the ground...

It’s all local. Despite living in a global economy, many customers only care about what’s happening in their neighborhoods and cities. Brands must connect with...

The numbers on your graphs are up and to the right. Conversion rates at or above industry averages. But… Revenue’s flat. Stagnating or declining even. The problem...
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