Authors Posts by Anthony Armstrong

Anthony Armstrong

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If you’re doing online marketing right, you should be driving a steady stream of inexpensive, qualified leads to your sales team. That means tons of sales and...

It’s hard to argue that split testing (also know as A/B testing) is changing the face of marketing. According to Unbounce, 44% of...

It’s the question on every marketer’s mind – “How do we turn these impressions, clicks and conversions into something that drives results for...

Some of the most successful marketers involved in pay-per-click or paid search have earned their badges. Why? Because not only do they sport...

Customer retention matters. Research continues to reveal that it’s better to retain a customer rather than acquire a new one. Nonetheless, the 2015 Retention Marketing Survey...

The marketing persona is a tried-and-true customer segmentation strategy that many companies rely on to get the big picture about the people they serve....

QR codes are largely pointless. The concept is decent. But the execution is flawed. Think about it for a second: You’re forcing people to take an additional...

So you want to boost your conversions. You’re probably thinking of your headlines, your layout, your copy. You know, the big conversion generating...

There are few marketing practices more misunderstood than conversion rate optimization. Some businesses see it as an unnecessary expense that doesn’t really move their...

Let’s start with what might sound like an obvious fact: the more engaged your audience, the more likely they are to eventually give...

Marketo, the lead nurturing platform, is one of the best tools for marketers to create long-term relationships with customers, from creating prospects to...

It’s hard for digital marketers to ignore headlines claiming, for example, “How Kraft Gets Four Times Better ROI From Content Than Ads.” That’s...

Welcome to Part 3 of my five-part series on managing your online advertising partners in highly regulated industries. I created this series after my clients...

There is no formal education or pathway into link building. Most professional link builders are self-taught or learned from a mentor who taught themselves —...

A high-scoring native ad from The Wall Street Journal Native ads can be very effective in attracting reader attention because their content relates to...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

Have you ever seen one of your favorite products shut down? I have personally seen products that are beautiful and useful yet they...

There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent viewability standard (PDF). Neither seems grounded in...

Twin Design / Shutterstock.com LinkedIn is dipping its toes into a content type that’s already been proven wildly popular on Facebook, Twitter and other...

It’s a big deal: Google will start showing indexed Accelerated Mobile Pages (AMP) content in mobile search results. The company has released a...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

Chatbots are the latest in a long line of tech trends to sweep through the marketing world. One use and it’s delightfully obvious why. Ranging...

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing...

SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact...

There are two ways to get someone to do something: Encourage them with some kind of carrot or command them with some sort...

Yahoo’s future is in question after the news this week that Verizon is buying the company for a little less than $5 billion....

Whether you’re a bootstrapped startup or a well-known company, you likely have one (or more) people on your team in charge of analytics....

Keeping online and brick-and-mortar stores in sync is one of the biggest challenges for modern retailers, especially smaller ones. To help out, Automattic’s...

After a Q1 that disappointed investors somewhat, Google parent Alphabet delivered  a big quarter yesterday. The company announced revenues of $21.5 billion, which...

More leads, please. In most companies, it’s an ongoing process to generate interested buyers to your product and services. We want qualified leads that move...

The Digital Satisfaction Index for the US The key to understanding users’ digital behavior is intent. That’s the idea behind the new Intent Lab, announced...

Oracle announced today it has agreed to purchase NetSuite, a cloud-based provider of software for running a business, including enterprise resource planning, customer...

Amazon announced its Q2 2016 earnings, reporting $30.4 billion for the quarter – a 31% jump over its Q2 2015 revenue. As reported earlier...

Following its quarterly earnings earlier this week, Apple announced that it had sold its billionth iPhone. Introduced in January 2007, the device is...

As a marketer, you are always looking to do more with less. You may get the sense that technology can help you do...

I’ll preface this by saying that I’ve spent 99.9 percent of my career on the agency side of the fence. In that time,...

Facebook is growing the amount of money it makes per person using its service twice as fast as it’s getting new people to...

Tomorrow Tumblr will be releasing ads across its network of Tumblrs. The good news for publishers? They’ll be getting a slice of the...

One topic dominated Facebook’s second-quarter earnings call on Wednesday. Not the company’s monster quarter. Not video. Not Facebook Live. Not Instagram. Not Pokemon...

When it comes to better understanding your customers, you likely leverage every possible resource from personas to mapping the customer experience journey.  For...

You traditionally don’t think of speed and marketing as being tightly linked. Today, speed is becoming a hot topic in marketing planning sessions....

Small business mobile marketing platform flok is seeking to bring chatbots to the mass of local business owners. Today, the company launched chatbot...

Earlier this afternoon Apple reported its fiscal 2016 third quarter results. The company had quarterly revenue of $42.4 billion, which was down 15...

In January, cross-device tracker BlueCava merged with intent data targeting platform Qualia. Today, that company — called Qualia — is announcing a new partnership...

As humans, we tend to believe that if we like something, it must have value—how else do you explain our obsession with celebrities? I mean, I’ve never...

Self-serve search and social campaign management platform, AdStage, launched a new reporting solution on Tuesday to help marketers create reporting dashboards on cross-channel activities...

ACSI, the American Customer Satisfaction Index, has released interesting findings regarding how social media, search engines and new websites have impressed upon the...

On a day that one high-profile tech company that, for years, had notoriously struggled to define itself gave up its independence — and soon...

When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive was to bring the...

Growth hacking is an evolution. Not a revolution. It takes a different skill set. A new way of thinking. However, at the end of...

Following several rounds of bidding and rumors this weekend, it was confirmed this morning that Yahoo is being acquired by Verizon for $4.83...

How much time out of your life do you sacrifice to your commute? It’s amazing how quickly it adds up. If you drive/bike/bus just...

Reaching and connecting with customers in a meaningful way has become incredibly challenging. There I said it. It’s no wonder with the sheer...

The Psychology of Successfully Marketing to Millennials Marketing to Millennials can be a unique challenge. The University of Southern California found that “the...

Let’s be honest. Creating pulse-quickening, super-engaging content that blows the socks off every single reader 100% of the time probably isn’t realistic. It would be...

Google Analytics (GA) is a digital marketer’s best friend. I use it all the time to check metrics, spot trends, and see what...

When was the last time you took a long hard look at your landing pages? On paper, landing page optimization seems easy enough. In...

If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. What is a...

How well do you know marketing technologies? Do you know what makes a martech stack world-class, or the difference between ABM and CRM?...

Something I see clients struggle with regularly is the question, “Who should I trust to create our content?” I get it. It’s hard...

Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing...

There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

Earlier this week, Hulu updated its privacy policy to state that the digital video service now ignores Do Not Track requests sent by...

Marketers rely on key performance indicators (KPIs) to prove their value to the business. And email is a key driver of those metrics,...

You may have heard the news when Katy Perry, Jessica Simpson, Simon Cowell and other stars were dumped by their significant others via...

Remember “You’ve Got Mail”? Before it was a rom-com starring Tom Hanks and Meg Ryan, it was an amiable AOL greeting accompanied by a...

Every digital business wants to build a brand that attracts more customers, converts them, and turns people into brand advocates. Unfortunately, not all...

For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the most...

Although Flash technology is fading out, it appears to be dragging out its death scene like a small-time actor relishing the moment. Publishers making...

BuzzFeed Tasty continues to keep its lead among video creators, according to Tubular Labs’ latest video analytics rankings. Generating 1.8 billion views across...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

Are you struggling to get more people to sign up for your product demos? If you are, you may want to take a...

The days of solely identifying with the left side (technically savvy) or right side (highly creative) of your brain are over for marketers, especially for...

Looking to become Twitter verified? In case you weren’t aware, the process before was a bit of a mess and quite a hit-or-miss...

Square wants you to pay with your phone. The company is in the process of making a big push to make Square and...

Twitter’s latest deal with the NBA marks one first for the social network and one for its relationship with the sports league. First the...

This isn’t a 101-style post. It’s assuming you’ve got the basics down. You’ve got a simple analytics framework down. You’ve got Goals or...

The marketing organization’s role has evolved significantly since the beginning of this decade. Marketing organizations are no longer measured on customer acquisition and brand...

In the beginning, marketing automation platforms grew other channels and tools around their core of email marketing. The basic mode involved if/then rules:...

Tumblr is in a bad way. Three years after Yahoo bought the company in a $1.1 billion deal, the social network is having...

Yahoo has reported hit-and-miss earnings today for the second quarter of 2016. The company says it earned about $1.31 billion, up from $1.24 billion...

You’ve heard that marketing automation can help you nurture leads, increase your conversions, and grow your revenues… without spending more on advertising. According to...

It might be hard to believe, but July is in full swing, and the lazy hazy crazy days of summer are quickly slipping...

Today’s savvy marketers have moved beyond just collecting website analytics, and are instead focusing on how to inspire customers to take action based...

72% of Businesses Plan to Kill Passwords By 2025 (Infographic)According to a survey by Telesign, 70% of business security experts surveyed believe that...

Pain is often a difficult subject to talk about. But if you think about it, the entire point of being in business is to...

Blogging is an important part of digital marketing. And if you know me, you know I’m passionate about blogging. This isn’t just a personal quirk...

Humans love games. You love games. I love games. Games are fun: they’re engaging and mentally stimulating. Our fondness for games is hardwired into our brains. Want...

It’s that time of year again… well, almost. For e-commerce folks, now is the time to start thinking about the holidays. Let’s take...

No matter the marketing discipline, preparation is a key ingredient for success. That’s the philosophy behind the annual midsummer kickoff of our Marketing...

It’s that time again. Time for retailers to rally their troops for the end-of-year holiday shopping season, getting strategies and technologies locked in...

Recently, a dermatologist in Hollywood, Florida, hired us for a consultation. He had three listings on Google My Business and wanted to know how...

Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you...

The Ocean campaign Two new and separate advertising projects are based around the idea that “you are what you drive.” The new efforts — one...

We’re several years into the beacon and “internet of things” era and only in the past year are we starting to move beyond...

By default, if you’re broadcasting using Facebook Live, you’re doing so publicly for anyone to see. At least until now. On Thursday, Facebook quietly...

Many B2B marketers have unique challenges when it comes to measuring digital marketing performance. Difficulties include long sales cycles, complex products and services...

With the success of Facebook’s Instant Articles — which allows for a super-fast experience that gives users immediate access to publisher content — it’s...

Google is a long-standing target of critics who claim that the company “encourages piracy.” While this is not a uniformly held view and...

From Valassis Valassis is today launching a new service that loads a coupon on your phone’s or tablet’s mobile wallet, in response to audio...

Today, over one-third of all websites use WordPress for infrastructure and content management, making it the world’s most popular site building platform. Perhaps...

Gil C / Shutterstock.com A few weeks ago, at the Cannes Lions International Festival of Creativity, attendees buzzed about Grand Prix prize winners like...

As the second-annual Prime Day wrapped up on Tuesday, Amazon’s big sale day yet again helped lift all e-commerce boats — just not nearly...

That smile on the Amazon logo is especially appropriate today. In addition to a 60-percent increase in sales over last year, Prime Day...

From the US Pokemon Go site The past week will go down in marketing history as the point when augmented reality (AR) became a...

As a people-based analytics platform, Kissmetrics ties all behavior back each person’s email address. And today we’re announcing a big benefit that marketers...

You can register for SMX East any time and get the latest, greatest SEO and SEM tactics. But why wait? Register now and...

Your browser has witnessed the kinds of content that you’ve found useful, and all browsers together know what all users find useful. So...

You think that brands and companies would know by now that if they pay “influencers” to promote a product and don’t disclose that...

The topic of conversion optimization often revolves around the call to action, with recommendations for improving conversions pointing to variations in shape, size,...

Let’s say that Verizon provides both your cable and your Internet service. In that case, when you watch Game of Thrones on cable TV,...

From the Anvato announcement Google has taken another step toward becoming a one-stop, cloud-based solution for major media companies. Late last week, the tech giant...

The trend of ad-free Facebook Pages continues. Facebook has started testing another redesign of its desktop Pages that omits the ads that normally appear...

US mobile ad revenue in 2015 was approximately 35 percent total digital revenue or $20.8 billion. However, revenue from in-app ads is dwarfed...

Everyone’s short on resources. You got a tight budget. Limited staff. But what’s really in dire need, is more time. There’s only so many campaigns...

Building an email list is not an easy task in an e-commerce business. You need to create consistent content that resonates with your...

Social media is always evolving, so what’s next? That’s the question I was asked in an interview recently. This kind of question can be really...

With more than 500 million monthly active users and counting, Instagram is growing fast and showing no signs of slowing down. According to...

How many times a day do you pick up your smartphone? If you’re the average iPhone user, Apple says you slide to unlock...

If Your Blog Were a Beer, What Kind Would It Be?At first glance, beer and blogs don’t seem to have a whole lot...

Do you know what my greatest accomplishment to date is? I’ve been blogging for almost 10 years and spoke at hundreds of conferences. I’ve...

There’s no such thing as a one-size-fits-all approach to marketing. This is especially true when it comes to marketing to different age groups. When dealing...

I had the pleasure of attending Chris Kerns’s session on “What Your Social Data Should Be Teaching You” at Marketing Land’s SocialPro 2016...

The marketing stack holds great value, but let’s face it: It takes a long time to get off the ground, and it’s only...

Content marketing serves many purposes for an organization, not the least of which is to drive organic traffic to a website. But let’s...

Smartphone usage of apps continues to soar. Recent data from comScore show that 44 percent of all digital media time is spent using...

As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many...

Earlier this week the US Justice Department asked a judge in San Francisco to compel Facebook to produce internal documents tied to a...

Last October the European Court of Justice killed the 15-year Safe Harbor agreement that allowed the transfer and processing of data between servers...

In a world of big data, bad data is becoming more and more commonplace. Part of the issue is fueled by the technology...

According to Android Police, Google is coming out with two new smartwatches. The site says they may carry the Nexus brand and that...

Landing page templates, from Leadpages’ website Leadpages is expanding its portfolio beyond tools for creating landing pages and optimizing them for conversion, with its...

A slew of new Facebook Messenger bots from Yahoo have been released into the wild today. These Messenger bots are designed to help...

I hate to see money wasted on outdated online marketing techniques. It’s not just about money, but also about time and resources that...

When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one...

Link acquisition is hard. There are a number of unique challenges in link building, which are made even more difficult since most SEO programs...

Early into every NFL preseason, teams practice without pads. It’s a way to shake off the rust without risking injury. A couple months...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

You know that when it comes to getting an unbiased, credible, and trustworthy review of a product or service, you’re most likely to...

The conventional wisdom about ad blockers goes like this: Users would stop using ad blockers if they got more value, or less annoyance,...

The squeeze continues. Facebook announced last week that posts from friends and family will get a boost in the News Feed, and that...

An obvious feature has finally come to the Amazon Echo. Prime members now can talk to the device to order any Prime-eligible product...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could...

The UK’s longest-ever reigning monarch (64 years in office and counting), Queen Elizabeth II, exerts an extraordinary amount of influence over Britain and the...

There’s little doubt that we stand at the dawn of marketing’s Golden Age, a time when digital customer experiences and services routinely surprise...

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t...

Traditionally, brick-and-mortar stores have displayed their products in their windows, enticing passers-by to come in and learn more, perhaps meet and talk with...

Snapchat. Mobile marketing. Virtual reality. Marketing automation. As marketers, we have a tendency to focus on the newest, buzziest, most-hyped ideas and look at...

Freedom is an expression that you’ll hear a lot this week as we celebrate America’s independence. Our forefathers had a vision for a...

Many small business owners today think that owning a brick-and-mortar business excuses them from having to learn and master digital marketing. Nothing could be...

Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers....

Social media is as much about sharing information as expressing a certain kind of image to the rest of the world. Being able...

At the heart of every test or optimization effort should be an informed hypothesis. However, best practices can lead us astray. So where...

Coupon. Free download. Discount code. Gift card. Complimentary ebook. These are just a few of the countless types of incentives marketers use to influence...

“Philip Morris & Co. (now Altria) had originally introduced the Marlboro brand as a woman’s cigarette in 1924,” according to Wikipedia. In 1954, however,...

Testing your email marketing can help power some pretty impressive results – like a 100% increase in clickthrough or a 114% boost in...

Every function of the human body is supported by essential organs like the heart, brain and lungs. Without these vital organs, one simply...

“We make decisions emotionally and then justify them logically.” That statement is one of those unattributed, unattributable quotes that pops up everywhere from...

Survey: Most Marketers Use 6+ Measurement Tools But Don’t Trust the DataNew data has shown that most marketers use six or more measurement...

A feature of mapping apps that I wish existed: agility. We’ve all been there. At the moment you mapped your route to your...

The way that marketers think about, talk about and implement SEO is constantly evolving. Blackhat SEO tactics that once were incredibly successful, no...

Healthcare marketers are intensely aware of the changing industry landscape. From new regulations and technologies to the rise of consumerism, many find themselves...

As brands look to create deeper connections with their audience and publishers search for new ways to generate revenue, native advertising as re-emerged...

If I were trying to accomplish what I’m doing with the new site ten years ago, it probably would...

Have you ever lost hours watching Antiques Roadshow marathons? Or do you lead a substantially more exciting life than I do? I can’t help...

The Complete Social Media Guide: How and When to Post on Social Media One of the biggest tenants of social marketing is to...

We’ve all faced disappointing traffic numbers and even heart-stopping dives. It happened to me recently on this website. Two years ago, I was blogging...

You’ve just poured your heart and soul into creating an epic blog post your audience is sure to love. You’ve clicked the “Publish” button…Now...

It wasn’t that long ago when an entrepreneur’s marketing options were limited to flyers, tacky magazine ads, or expensive TV commercials. However, with the advent of the...

In a little over two months since Facebook Messenger Platform was launched, the bot app landscape has changed pretty significantly. According to an...

Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head around. To make...

Baking a cake is easy — when you use all the right ingredients from the beginning! But just imagine how it would be if you...

As always, SMX was chock full of new ideas and actionable content. One of the struggles that many media teams face is the...

For those of you unfamiliar with him, Dr. Pete Meyers is a marketing scientist over at Moz. He is responsible for building the...

Today’s SaaS customers are savvy. Old marketing tactics don’t excite them. And features disguised as benefits are easily recognized. As technology evolves, consumer behavior changes...

Columnist Jordan Elkind says if you want to stay relevant, you need to strive towards always-on, one-to-one marketing to better understand your customers. Please...

Content marketing is like building a house. You can be creative, but you must follow a process. If you skip critical steps such...

When you aren’t marrying your SEO efforts with your content marketing, you aren’t going to get the best results. As an optimization geek,...

What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search...

The Advia multi-sensing box Marketers interested in location-based ads and messaging have two new options — Advia Partners’s new Amp multi-sensing device and platform...

Since the announcement of the project in October 2015, a lot has been said about Accelerated Mobile Pages (AMP) — what they are,...

Almost every head of marketing, whether they are a CMO, VP, or Director of Marketing is thirsty for a larger marketing budget. With...

Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign for Dannon Yogurt’s DanActive drinkable yogurt, four...

Native ads present publishers and advertisers with an opportunity to create non-intrusive, thematic ads that consider consumers’ experience first, which is key to...

One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. This year’s SMX East agenda was created to...
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