Authors Posts by Anthony Armstrong

Anthony Armstrong

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In a world of big data, bad data is becoming more and more commonplace. Part of the issue is fueled by the technology...

According to Android Police, Google is coming out with two new smartwatches. The site says they may carry the Nexus brand and that...

Landing page templates, from Leadpages’ website Leadpages is expanding its portfolio beyond tools for creating landing pages and optimizing them for conversion, with its...

A slew of new Facebook Messenger bots from Yahoo have been released into the wild today. These Messenger bots are designed to help...

I hate to see money wasted on outdated online marketing techniques. It’s not just about money, but also about time and resources that...

When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one...

Link acquisition is hard. There are a number of unique challenges in link building, which are made even more difficult since most SEO programs...

Early into every NFL preseason, teams practice without pads. It’s a way to shake off the rust without risking injury. A couple months...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

You know that when it comes to getting an unbiased, credible, and trustworthy review of a product or service, you’re most likely to...

The conventional wisdom about ad blockers goes like this: Users would stop using ad blockers if they got more value, or less annoyance,...

The squeeze continues. Facebook announced last week that posts from friends and family will get a boost in the News Feed, and that...

An obvious feature has finally come to the Amazon Echo. Prime members now can talk to the device to order any Prime-eligible product...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could...

The UK’s longest-ever reigning monarch (64 years in office and counting), Queen Elizabeth II, exerts an extraordinary amount of influence over Britain and the...

There’s little doubt that we stand at the dawn of marketing’s Golden Age, a time when digital customer experiences and services routinely surprise...

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t...

Traditionally, brick-and-mortar stores have displayed their products in their windows, enticing passers-by to come in and learn more, perhaps meet and talk with...

Snapchat. Mobile marketing. Virtual reality. Marketing automation. As marketers, we have a tendency to focus on the newest, buzziest, most-hyped ideas and look at...

Freedom is an expression that you’ll hear a lot this week as we celebrate America’s independence. Our forefathers had a vision for a...

Many small business owners today think that owning a brick-and-mortar business excuses them from having to learn and master digital marketing. Nothing could be...

Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers....

Social media is as much about sharing information as expressing a certain kind of image to the rest of the world. Being able...

At the heart of every test or optimization effort should be an informed hypothesis. However, best practices can lead us astray. So where...

Coupon. Free download. Discount code. Gift card. Complimentary ebook. These are just a few of the countless types of incentives marketers use to influence...

“Philip Morris & Co. (now Altria) had originally introduced the Marlboro brand as a woman’s cigarette in 1924,” according to Wikipedia. In 1954, however,...

Testing your email marketing can help power some pretty impressive results – like a 100% increase in clickthrough or a 114% boost in...

Every function of the human body is supported by essential organs like the heart, brain and lungs. Without these vital organs, one simply...

“We make decisions emotionally and then justify them logically.” That statement is one of those unattributed, unattributable quotes that pops up everywhere from...

Survey: Most Marketers Use 6+ Measurement Tools But Don’t Trust the DataNew data has shown that most marketers use six or more measurement...

A feature of mapping apps that I wish existed: agility. We’ve all been there. At the moment you mapped your route to your...

The way that marketers think about, talk about and implement SEO is constantly evolving. Blackhat SEO tactics that once were incredibly successful, no...

Healthcare marketers are intensely aware of the changing industry landscape. From new regulations and technologies to the rise of consumerism, many find themselves...

As brands look to create deeper connections with their audience and publishers search for new ways to generate revenue, native advertising as re-emerged...

If I were trying to accomplish what I’m doing with the new site ten years ago, it probably would...

Have you ever lost hours watching Antiques Roadshow marathons? Or do you lead a substantially more exciting life than I do? I can’t help...

The Complete Social Media Guide: How and When to Post on Social Media One of the biggest tenants of social marketing is to...

We’ve all faced disappointing traffic numbers and even heart-stopping dives. It happened to me recently on this website. Two years ago, I was blogging...

You’ve just poured your heart and soul into creating an epic blog post your audience is sure to love. You’ve clicked the “Publish” button…Now...

It wasn’t that long ago when an entrepreneur’s marketing options were limited to flyers, tacky magazine ads, or expensive TV commercials. However, with the advent of the...

In a little over two months since Facebook Messenger Platform was launched, the bot app landscape has changed pretty significantly. According to an...

Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head around. To make...

Baking a cake is easy — when you use all the right ingredients from the beginning! But just imagine how it would be if you...

As always, SMX was chock full of new ideas and actionable content. One of the struggles that many media teams face is the...

For those of you unfamiliar with him, Dr. Pete Meyers is a marketing scientist over at Moz. He is responsible for building the...

Today’s SaaS customers are savvy. Old marketing tactics don’t excite them. And features disguised as benefits are easily recognized. As technology evolves, consumer behavior changes...

Columnist Jordan Elkind says if you want to stay relevant, you need to strive towards always-on, one-to-one marketing to better understand your customers. Please...

Content marketing is like building a house. You can be creative, but you must follow a process. If you skip critical steps such...

When you aren’t marrying your SEO efforts with your content marketing, you aren’t going to get the best results. As an optimization geek,...

What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search...

The Advia multi-sensing box Marketers interested in location-based ads and messaging have two new options — Advia Partners’s new Amp multi-sensing device and platform...

Since the announcement of the project in October 2015, a lot has been said about Accelerated Mobile Pages (AMP) — what they are,...

Almost every head of marketing, whether they are a CMO, VP, or Director of Marketing is thirsty for a larger marketing budget. With...

Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign for Dannon Yogurt’s DanActive drinkable yogurt, four...

Native ads present publishers and advertisers with an opportunity to create non-intrusive, thematic ads that consider consumers’ experience first, which is key to...

One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. This year’s SMX East agenda was created to...

Roughly a year ago Google introduced “My Account,” a centralized privacy and security center where people could manage their data and information used...

Covering the “Ask The SEOs” session at SMX Advanced is like covering a geek version of a late night talk show with your...

Automation doesn’t devalue the work of marketers; it allows them to focus their time and efforts on more strategic aspects of paid search....

Someday soon, it might become commonplace to feel a car’s motor or the shake of a martini-in-progress on mobile video ads, if a...

Landing pages are intended to be simple and straightforward – a single page designed to get a specific audience to take an action.Marketers...

I’ve been thinking a lot about opinions this month. My Twitter stream is filled with them. Opinions on #brexit, on Trump and Clinton,...

It’s a weekday, so there’s a good chance Facebook is recalibrating its all-important news feed algorithm. And as is often the case that...

What insights can you learn from Fortune 500 brands using Instagram? TrackMaven has your answer. After analyzing over 40,000 unique social posts on...

Last-click attribution has been the default for digital marketers since the beginning of time. It’s easy, it’s tangible, it’s close to the finish line, and...

Is selling SEO services getting harder, or are SEOs just not that good at it? I ask this question this because I’ve recently had...

To be honest, AdWords hasn’t changed much since its launch in 2000. And that’s coming from someone who spends all their time either...

Recently, one of my clients received an unsolicited email from a person named “Nicholas Salmons” offering to feature their business on Huffingtonpost.com with...

There are over 2,000 marketing technology companies today. Each one doing something a bit different, filling some unique yet critical need. That means on a...

Predictive marketing holds tremendous promise, especially in identifying the optimal accounts and prospects to engage. According to the Aberdeen Group, B2B marketers are...

I attended the now-defunct Bolo Conference in Arizona last year. The majority of its attendants were either creative agencies or firms that catered...

A screen from creative management platform Thunder In digital advertising, ecosystems for programmatic bidding, targeting and delivery should mean that the days of one-ad-fits-all are...

As big data increasingly becomes more accessible, marketers are looking for ways to make it more scalable and actionable in order to better...

Marketing Land and Digital Marketing Depot have published the third edition of “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.” This MarTech Intelligence...

Traditional “live TV” still commands the most time of any media channel, says Nielsen in its first-quarter 2016 Total Audience Report. However it...

Last month, Google released version 3.0 of its Google My Business API, which for those of us managing locations at scale felt like Christmas...

When it comes to lead generation, quality matters over quantity. But by the same token, people don’t like being sold to and they resent...

Every day, sometimes multiple times a day, I find myself editing content. I comment on, add to, subtract from, redline, revise or rephrase...

With 1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges....

Over the past few years, online remarketing has transitioned into a no brainer practice in digital advertising; and for good reason. Typically associated...

Between Facebook constantly tweaking features to improve user experience and the saturation of posts from every other brand out there, it’s becoming increasingly...

The healthcare industry is changing and creating new requirements that leave many healthcare marketers searching for a viable solution. Changing reimbursement models and...

It is our job as marketers to provide our customers with quality experiences. One way we can provide a quality experience is by...

How to Make Progress on Your Marketing Excellence Journey Successful marketing comes down to a simple concept: Being able to measure what people...

The popularity of influencer marketing has made the field ripe for opportunists to capitalize. That’s what happens when new trends emerge into mainstream marketing: advice...

Brands are always looking for new and interesting ways to connect with their audience, build awareness and showcase what they have to offer....

There is an art to planning and executing on a successful social media marketing strategy. Social algorithms are constantly evolving, new networks popping...

“There is no black magic to successfully attracting customers via the web.”– Rand Fishkin, Wizard of Moz For digital marketers, this quote rings all...

Creating the Perfect Headline 80% of readers never get past the headline, it’s important to make it count. So, how do you create...

We may not already notice the change, but voice search is all around us. Voice search can help us complete tasks when we...

There are marketers who swear that Facebook is the key to staying in...

How is your personal brand doing? No, really—how’s it doing? Do you open your inbox each day to a flood of people talking about how...

Have you ever wondered how some bloggers and online entrepreneurs manage to crank out tons and tons of useful and exciting new content...

What is the most powerful tool in your marketing arsenal? Is it keyword research? Copywriting? Beautifully designed ad campaigns? Maybe…. But the driving force behind...

For B2B demand marketers, media has until recently been synonymous with impressions, maybe clicks and hopefully, leads. Historically, marketing pros have turned to...

Amid a growing crisis in digital marketing, “personalization” has become a goal that many enterprises see as solution to consumer complaints of “irrelevance.”...

Alexander Supertramp / Shutterstock.com If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with...

I love to fish. Over the years, I’ve enjoyed many excellent fights and satisfying catches, but I’ve also spent days staring at my...

Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it comes...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

It’s time to upgrade your SaaS marketing team. With the right tools, your staff has the opportunity to acquire new users, offer quality customer...

According to a recent survey looking at consumer’s attitudes toward retail technology, omnichannel personalization solution RichRevelance found shoppers are still not comfortable with...

If there’s one certainty about bubbles, it’s that eventually, they burst. We’ve seen it happen time and again across various marketing channels. Marketers...

From the Avid Media website On the constantly evolving ad tech front: London-based Avid Media has announced what it calls the first demand-side platform...

Some publishers and creators are already making money from using Facebook Live. Facebook pays them. But Facebook isn’t going to pay everyone. So...

The now almost-cliche response to the issue of ad blocking is: “Deliver better ad experiences that consumers don’t want to block.” Easier said...

With full-screen video and comment overlays, YouTube’s mobile livestreaming bears a closer resemblance to Periscope than Facebook Live. YouTube has had a livestreaming product...

Joanna Prospect needs a solution. After Googling some pertinent keywords, she comes across your site. The first thing she sees is a CTA...

In December 2015, Bing rolled out an Election 2016 experience, with data powered by Bing Predicts. You’ll know Bing Predicts as the crew...

There I was, stuck in the middle seat of an airplane. As I wrenched the seatbelt out from under the cushion and wedged...

Getting clicks is great, but it’s way more important to know what happens after you get those clicks. That’s why I was so...

Anyone who runs PPC campaigns will be well aware that behavior varies across devices. Even if you don’t manage PPC accounts, you need only to...

BuzzFeed Tasty remains the most popular video creator this year, earning 1.9 billion video views across YouTube, Facebook, Instagram and Vine in May. This...

PebblePost is dedicated to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company has offered what it...

Ad network InMobi has agreed to pay nearly $1 million to settle Federal Trade Commission charges that it deceived consumers and tracked their...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

In recent years, there has been a shift in attention from traffic to testing. It makes sense, it’s becoming increasingly hard to win at...

If you’re looking to attract high engagement through content marketing, it’s essential to understand why people choose to share and interact with content. New...

When it comes to social media #fails, brands have to expect the worst. “Mistakes will happen even if you have protocols in place,”...

The Searchlight platform of content intelligence firm Conductor provides insights to companies about how well topics and content on their desktop and mobile...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

Google Analytics announced that they’ve added hacked spam notifications to their alerts bar. These alerts are similar to the same messages you’d...

Feed your obsession for SEO & SEM with cutting-edge search marketing tactics, available only at Search Engine Land’s SMX East. Celebrating our 10th...

Facebook Live is paying publishers and celebrities to help promote Facebook Live. The Wall Street Journal recently reviewed a document indicating that Facebook...

Headlines are critically important. They’re one of the easiest things to change, and yet they have one of the biggest impacts on whether your...

rvlsoft / Shutterstock.com Want more actionable insights from your Twitter participation? The company wants you to have it too. Today, they announced the release...

Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you wouldn’t be...

Mobile ad networks are one big reason mobile remains one of the hardest facets of digital marketing to master. We can’t scale without...

Last week was a big one for marketing news, and that prompted a full hour’s worth of conversation and analysis in the latest...

Good morning from beautiful Seattle! We’re at the Bell Harbor Convention Center today, overlooking Elliott Bay, for the start of Marketing Land’s Social...

Local SEO is a critical part of an overall digital marketing strategy, but relaying its importance through weekly, monthly or bi-annual reports to...

Facebook’s web app-like Canvas posts can contain interactive photos and autoplay videos. Facebook has a new weapon in its arsenal in the war for...

Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a strong backlink profile are...

Unruly announced today that it has partnered with Moat and News Corp to offer advertisers mobile vertical video ads. The first publishers to...

Content in a curated Hashtag Site. Mobile users spend little time viewing web content on their mobile browsers, preferring to read most of it...

A new report released by eConsultancy, in collaboration with Oracle Marketing Cloud, has revealed precisely which channels marketers feel deliver the biggest impacts...

Pick a name, any name! Google is now in the domain name business...

In a Salary.com survey from 2012, 64% of respondents said they visit non-work...

I’m better than most at finding what I need on the internet but...

Today’s top question; if Pinterest was your friend would it be the kind...

If you’ve tried (and failed) at blogging, don’t feel bad. You’re not alone. Creating content, especially good content, is hard work. It takes a...

Every SEO, webmaster, and digital marketer has a powerful tool at their disposal. I would go so far as to say that this tool...

Keyword research. I’m sure you’ve done it before. You probably know what it’s like to use keyword research tools and come up with lists...

Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook just doesn’t...

Poor, aggrieved advertising just can’t catch a break. Even in the good old days, when families gathered in living rooms to watch TV, advertising...

Recently, I’ve been thinking about the importance of online video content. People are now consuming more videos, and it makes up a huge...

I had a unique experience a couple months ago that confirmed that Google weights local ranking factors differently for branded search terms than they...

You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some cosmetic changes to branded Instant Articles...

A partnership of Twitter and video company Innovid is giving advertisers more useful data on video performance as posted on the microblogging site,...

Everybody wants loyalty, but not everybody is willing to do what it takes to get it. Many business owners forget that behind the...

It’s no secret that it’s more expensive to try to attract new customers than it is to retain the ones you already have....

From Kiosked Kiosked, a Helsinki-based company with offices in LA and elsewhere, makes its living primarily by optimizing where ads go on a publisher’s...

From EngageSciences’ website Sometimes, when two companies combine, they create a kind of Frankenstein monster — disparate parts not quite coming together in harmony. Sun...

Twitter is pushing its live video this week, rolling out a new live video button on iOS and Android phones, in addition to...

We’ve all been there. Crafting more and more content, but not seeing the return that we imagined after reading all of those “Content...

More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached —...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location insights tool called “MarketPlace.”...

Pouring over big data isn’t the goal. Instead, analytics are supposed to give us a way to find out where the bottlenecks or...

According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in 2019 — accounting for over 70 percent...

Digital appears to have finally reached a tipping point in being able to attract brand budgets away from television. According to IAB data, in 2015, digital...

There are lots of articles out there on what successful people do in the mornings (like this one), and you might have a...

If you think you’re seeing more video in your Facebook News Video now than ever before, just wait. If one Facebook VP’s prediction...

In the fast-paced world of modern marketing, it’s often difficult to decide which kind of projects deserve the most amount of your team’s...

Facebook’s local awareness ads can now feature maps plotting a store’s location. Facebook is adding maps to its location-based local awareness ads to give...

If you write marketing or advertising text for a living, you may want to get a second job skill. That’s because software that writes...

Among the many iOS-related announcements today at Apple’s developer conference, there was the anticipated news that Siri would be opened up to third-party...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

Since the very first brand loyalty program was launched (by Betty Crocker in 1929 in case you’re curious), rewards services like these have...

While much of the talk about Microsoft’s plans to buy LinkedIn for $26.2 billion in cash, announced Monday, has focused on beefing up...

Scrolling, scrolling, scrolling; keep those users rolling. Footers now are golden, don’t hide!...

Hello Friday followers, it’s time for another round-up of stories that caught my...

Marketing is a chance for education. Sometimes, marketing takes the form of entertainment, but often, you get to assume the role of a teacher. This...

The biggest problem most businesses have is getting more customers. Business owners believe that if they could just find that one magic growth tactic, their...

I’ve noticed that there’s something that scares most marketers. We love our data. Most marketers find it fun to review their traffic, engagement, and subscriber...

Marketers have always had a problem. They spend lots of money across lots of different marketing channels — PPC, display, affiliate, direct mail,...

To date, guest posting has been one of the most efficient and beneficial long-term strategies for either content marketing or SEO. The premise...

Yesterday, Google introduced (or expanded) a new feature for Android users called “Nearby.” It’s a location-based system for notifying Android smartphone owners of...

Part of the fun of being in the SEO space is that we get to play with a lot of crazy tech developed...

As it turns out, finding out which conversations on social media are connected to terrorism is not that different from finding out which...

We’ve all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand...

Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different...

Why are your customers leaving? Some SaaS companies have no clue. Yet, the solution is staring them right in the face. Customer research is an...

The retail environment is crazily competitive. The old guard retailers have upped their game, and there are new startups coming online every day....

Facebook has conditioned brands and media companies to believe mobile videos are best when they’re basically silent movies because they’re usually played on...

Virtual furniture on real space in Lenovo’s new Tango device, demo’d by TV renovation expert Nicole Curtis. Marketers, get ready to present your products...
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