Authors Posts by Anthony Armstrong

Anthony Armstrong

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Predictive marketing holds tremendous promise, especially in identifying the optimal accounts and prospects to engage. According to the Aberdeen Group, B2B marketers are...

I attended the now-defunct Bolo Conference in Arizona last year. The majority of its attendants were either creative agencies or firms that catered...

A screen from creative management platform Thunder In digital advertising, ecosystems for programmatic bidding, targeting and delivery should mean that the days of one-ad-fits-all are...

As big data increasingly becomes more accessible, marketers are looking for ways to make it more scalable and actionable in order to better...

Marketing Land and Digital Marketing Depot have published the third edition of “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.” This MarTech Intelligence...

Traditional “live TV” still commands the most time of any media channel, says Nielsen in its first-quarter 2016 Total Audience Report. However it...

Last month, Google released version 3.0 of its Google My Business API, which for those of us managing locations at scale felt like Christmas...

When it comes to lead generation, quality matters over quantity. But by the same token, people don’t like being sold to and they resent...

Every day, sometimes multiple times a day, I find myself editing content. I comment on, add to, subtract from, redline, revise or rephrase...

With 1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges....

Over the past few years, online remarketing has transitioned into a no brainer practice in digital advertising; and for good reason. Typically associated...

Between Facebook constantly tweaking features to improve user experience and the saturation of posts from every other brand out there, it’s becoming increasingly...

The healthcare industry is changing and creating new requirements that leave many healthcare marketers searching for a viable solution. Changing reimbursement models and...

It is our job as marketers to provide our customers with quality experiences. One way we can provide a quality experience is by...

How to Make Progress on Your Marketing Excellence Journey Successful marketing comes down to a simple concept: Being able to measure what people...

The popularity of influencer marketing has made the field ripe for opportunists to capitalize. That’s what happens when new trends emerge into mainstream marketing: advice...

Brands are always looking for new and interesting ways to connect with their audience, build awareness and showcase what they have to offer....

There is an art to planning and executing on a successful social media marketing strategy. Social algorithms are constantly evolving, new networks popping...

“There is no black magic to successfully attracting customers via the web.”– Rand Fishkin, Wizard of Moz For digital marketers, this quote rings all...

Creating the Perfect Headline 80% of readers never get past the headline, it’s important to make it count. So, how do you create...

We may not already notice the change, but voice search is all around us. Voice search can help us complete tasks when we...

There are marketers who swear that Facebook is the key to staying in...

How is your personal brand doing? No, really—how’s it doing? Do you open your inbox each day to a flood of people talking about how...

Have you ever wondered how some bloggers and online entrepreneurs manage to crank out tons and tons of useful and exciting new content...

What is the most powerful tool in your marketing arsenal? Is it keyword research? Copywriting? Beautifully designed ad campaigns? Maybe…. But the driving force behind...

For B2B demand marketers, media has until recently been synonymous with impressions, maybe clicks and hopefully, leads. Historically, marketing pros have turned to...

Amid a growing crisis in digital marketing, “personalization” has become a goal that many enterprises see as solution to consumer complaints of “irrelevance.”...

Alexander Supertramp / Shutterstock.com If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with...

I love to fish. Over the years, I’ve enjoyed many excellent fights and satisfying catches, but I’ve also spent days staring at my...

Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it comes...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

It’s time to upgrade your SaaS marketing team. With the right tools, your staff has the opportunity to acquire new users, offer quality customer...

According to a recent survey looking at consumer’s attitudes toward retail technology, omnichannel personalization solution RichRevelance found shoppers are still not comfortable with...

If there’s one certainty about bubbles, it’s that eventually, they burst. We’ve seen it happen time and again across various marketing channels. Marketers...

From the Avid Media website On the constantly evolving ad tech front: London-based Avid Media has announced what it calls the first demand-side platform...

Some publishers and creators are already making money from using Facebook Live. Facebook pays them. But Facebook isn’t going to pay everyone. So...

The now almost-cliche response to the issue of ad blocking is: “Deliver better ad experiences that consumers don’t want to block.” Easier said...

With full-screen video and comment overlays, YouTube’s mobile livestreaming bears a closer resemblance to Periscope than Facebook Live. YouTube has had a livestreaming product...

Joanna Prospect needs a solution. After Googling some pertinent keywords, she comes across your site. The first thing she sees is a CTA...

In December 2015, Bing rolled out an Election 2016 experience, with data powered by Bing Predicts. You’ll know Bing Predicts as the crew...

There I was, stuck in the middle seat of an airplane. As I wrenched the seatbelt out from under the cushion and wedged...

Getting clicks is great, but it’s way more important to know what happens after you get those clicks. That’s why I was so...

Anyone who runs PPC campaigns will be well aware that behavior varies across devices. Even if you don’t manage PPC accounts, you need only to...

BuzzFeed Tasty remains the most popular video creator this year, earning 1.9 billion video views across YouTube, Facebook, Instagram and Vine in May. This...

PebblePost is dedicated to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company has offered what it...

Ad network InMobi has agreed to pay nearly $1 million to settle Federal Trade Commission charges that it deceived consumers and tracked their...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

In recent years, there has been a shift in attention from traffic to testing. It makes sense, it’s becoming increasingly hard to win at...

If you’re looking to attract high engagement through content marketing, it’s essential to understand why people choose to share and interact with content. New...

When it comes to social media #fails, brands have to expect the worst. “Mistakes will happen even if you have protocols in place,”...

The Searchlight platform of content intelligence firm Conductor provides insights to companies about how well topics and content on their desktop and mobile...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

Google Analytics announced that they’ve added hacked spam notifications to their alerts bar. These alerts are similar to the same messages you’d...

Feed your obsession for SEO & SEM with cutting-edge search marketing tactics, available only at Search Engine Land’s SMX East. Celebrating our 10th...

Facebook Live is paying publishers and celebrities to help promote Facebook Live. The Wall Street Journal recently reviewed a document indicating that Facebook...

Headlines are critically important. They’re one of the easiest things to change, and yet they have one of the biggest impacts on whether your...

rvlsoft / Shutterstock.com Want more actionable insights from your Twitter participation? The company wants you to have it too. Today, they announced the release...

Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you wouldn’t be...

Mobile ad networks are one big reason mobile remains one of the hardest facets of digital marketing to master. We can’t scale without...

Last week was a big one for marketing news, and that prompted a full hour’s worth of conversation and analysis in the latest...

Good morning from beautiful Seattle! We’re at the Bell Harbor Convention Center today, overlooking Elliott Bay, for the start of Marketing Land’s Social...

Local SEO is a critical part of an overall digital marketing strategy, but relaying its importance through weekly, monthly or bi-annual reports to...

Facebook’s web app-like Canvas posts can contain interactive photos and autoplay videos. Facebook has a new weapon in its arsenal in the war for...

Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a strong backlink profile are...

Unruly announced today that it has partnered with Moat and News Corp to offer advertisers mobile vertical video ads. The first publishers to...

Content in a curated Hashtag Site. Mobile users spend little time viewing web content on their mobile browsers, preferring to read most of it...

A new report released by eConsultancy, in collaboration with Oracle Marketing Cloud, has revealed precisely which channels marketers feel deliver the biggest impacts...

Pick a name, any name! Google is now in the domain name business...

In a Salary.com survey from 2012, 64% of respondents said they visit non-work...

I’m better than most at finding what I need on the internet but...

Today’s top question; if Pinterest was your friend would it be the kind...

If you’ve tried (and failed) at blogging, don’t feel bad. You’re not alone. Creating content, especially good content, is hard work. It takes a...

Every SEO, webmaster, and digital marketer has a powerful tool at their disposal. I would go so far as to say that this tool...

Keyword research. I’m sure you’ve done it before. You probably know what it’s like to use keyword research tools and come up with lists...

Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook just doesn’t...

Poor, aggrieved advertising just can’t catch a break. Even in the good old days, when families gathered in living rooms to watch TV, advertising...

Recently, I’ve been thinking about the importance of online video content. People are now consuming more videos, and it makes up a huge...

I had a unique experience a couple months ago that confirmed that Google weights local ranking factors differently for branded search terms than they...

You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some cosmetic changes to branded Instant Articles...

A partnership of Twitter and video company Innovid is giving advertisers more useful data on video performance as posted on the microblogging site,...

Everybody wants loyalty, but not everybody is willing to do what it takes to get it. Many business owners forget that behind the...

It’s no secret that it’s more expensive to try to attract new customers than it is to retain the ones you already have....

From Kiosked Kiosked, a Helsinki-based company with offices in LA and elsewhere, makes its living primarily by optimizing where ads go on a publisher’s...

From EngageSciences’ website Sometimes, when two companies combine, they create a kind of Frankenstein monster — disparate parts not quite coming together in harmony. Sun...

Twitter is pushing its live video this week, rolling out a new live video button on iOS and Android phones, in addition to...

We’ve all been there. Crafting more and more content, but not seeing the return that we imagined after reading all of those “Content...

More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached —...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location insights tool called “MarketPlace.”...

Pouring over big data isn’t the goal. Instead, analytics are supposed to give us a way to find out where the bottlenecks or...

According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in 2019 — accounting for over 70 percent...

Digital appears to have finally reached a tipping point in being able to attract brand budgets away from television. According to IAB data, in 2015, digital...

There are lots of articles out there on what successful people do in the mornings (like this one), and you might have a...

If you think you’re seeing more video in your Facebook News Video now than ever before, just wait. If one Facebook VP’s prediction...

In the fast-paced world of modern marketing, it’s often difficult to decide which kind of projects deserve the most amount of your team’s...

Facebook’s local awareness ads can now feature maps plotting a store’s location. Facebook is adding maps to its location-based local awareness ads to give...

If you write marketing or advertising text for a living, you may want to get a second job skill. That’s because software that writes...

Among the many iOS-related announcements today at Apple’s developer conference, there was the anticipated news that Siri would be opened up to third-party...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

Since the very first brand loyalty program was launched (by Betty Crocker in 1929 in case you’re curious), rewards services like these have...

While much of the talk about Microsoft’s plans to buy LinkedIn for $26.2 billion in cash, announced Monday, has focused on beefing up...

Scrolling, scrolling, scrolling; keep those users rolling. Footers now are golden, don’t hide!...

Hello Friday followers, it’s time for another round-up of stories that caught my...

Marketing is a chance for education. Sometimes, marketing takes the form of entertainment, but often, you get to assume the role of a teacher. This...

The biggest problem most businesses have is getting more customers. Business owners believe that if they could just find that one magic growth tactic, their...

I’ve noticed that there’s something that scares most marketers. We love our data. Most marketers find it fun to review their traffic, engagement, and subscriber...

Marketers have always had a problem. They spend lots of money across lots of different marketing channels — PPC, display, affiliate, direct mail,...

To date, guest posting has been one of the most efficient and beneficial long-term strategies for either content marketing or SEO. The premise...

Yesterday, Google introduced (or expanded) a new feature for Android users called “Nearby.” It’s a location-based system for notifying Android smartphone owners of...

Part of the fun of being in the SEO space is that we get to play with a lot of crazy tech developed...

As it turns out, finding out which conversations on social media are connected to terrorism is not that different from finding out which...

We’ve all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand...

Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different...

Why are your customers leaving? Some SaaS companies have no clue. Yet, the solution is staring them right in the face. Customer research is an...

The retail environment is crazily competitive. The old guard retailers have upped their game, and there are new startups coming online every day....

Facebook has conditioned brands and media companies to believe mobile videos are best when they’re basically silent movies because they’re usually played on...

Virtual furniture on real space in Lenovo’s new Tango device, demo’d by TV renovation expert Nicole Curtis. Marketers, get ready to present your products...

To enhance user experience, most marketers try to talk to visitors in their own language and display perfectly tailored messages to them at...

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing...

After Apple owning more than half of YouTube’s ad leaderboard in April, last month saw a mix of brands in the top 10,...

With the rise of SEO platforms and enterprise-level technology, we are drowning in a sea of SEO data, with a lot of information...

If you’re a Google Analytics user and you’d like to know which iOS models and devices your visitors are using, there’s good news...

Securing real links requires outreach. No matter the site, industry or audience, the only way to earn worthwhile links is through some form of...

A/B testing is useful. To a point. For you? Probably useless. Here’s why, and what you should do instead. When A/B Testing Doesn’t Make $en$e The lure of...

Nativ.ly co-founders Jared Katzman, left, and Mark Chu-Cheong. In early 2012 then-Digitas exec Eric Perko wanted to pitch his client Taco Bell on doing...

Last week, Google shared the roadmap for developing feature enhancements for the accelerated mobile pages (AMP), including a status update for ad-related projects. On...

After overhauling the look of mobile Pages last fall, Facebook is experimenting with a new design for the desktop version of Pages that drops...

tanuha2001 / Shutterstock.com Using the Twitter app on Android? Today, your microblogging app is sporting a new look, no matter where you reside in...

How much do you know about split testing? Chances are, you’re familiar with its role in helping to boost the conversion rate of...

A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google...

I spend a lot of time browsing e-commerce sites. While there are some websites that are doing e-commerce incredibly well (looking at you, Amazon), there are...

Once known as TriggerMail, Bluecore has made its living as a provider of emails that are triggered by user behavior. Today, the New...

Salesforce.com recently released their 2016 State of Marketing report, filled with valuable insights on what separates the top marketers and sales teams from...

In its quest to keep product reviews trustworthy, Amazon has set its legal sights on a few retailers that it says have been...

Don’t panic, we’ve not been hacked by Guy Kawasaki. ? This is our new, somewhat...

Before you read another word, go over to Facebook and post a disclaimer...

The headline is the most important part of your content. That’s a fact. What’s the second most important part? That would be your introduction. Think of it...

Starting to build links for a new site is a lot like climbing a mountain. You’re starting from ground zero with a lot of...

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing...

This year, more than 45 advertisers put their brand front and center at Super Bowl 50. SunTrust Banks, Inc. was one of those...

Digitally connected brick-and-mortar retailers have gathered an enormous amount of data regarding their consumers’ preferences via Internet of Things (IoT) hardware such as...

A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now...

If anything typifies the ambitions of modern marketers, it’s the “O” word — omnichannel. We give much lip service to this common goal...

Neirfy / Shutterstock.com Your Instagram feed is officially about to change. Instagram announced in March that it would test having an algorithm sort people’s feeds...

One of the most common and difficult choices you’ll make when managing an SEM account is deciding when to segment keywords. Any search manager worth...

Last Tuesday was a big day for AdWords. During our annual Google Performance Summit Keynote, we introduced a wide range of exciting new...

Want more conversions? Well, it’s possible. However, the first step is realizing that conversions are people. And those individuals desire a remarkable customer experience. The key...

Email is one of the best ways for candidates to raise funds throughout the 2016 election cycle. However, inboxes are more crowded than...

Pinterest’s “Pin It” is no more. The button has changed its name to something a tad more recognizable across the globe: “Save.” This minor...

One of Amazon’s most appealing features is the unbiased reviews provided to members. Unfortunately, it turns out that some sellers have taken it...

Welcome to the age of cognitive advertising. IBM’s The Weather Company is today announcing Watson Ads that enable consumers to conduct remote brand-related conversations...

Churn. Lost deals. Those are dreaded words at any stage of the company. For a very early stage company, these events are even more...

Twitter has started to take a look at supporting 360-degree videos on its service, like YouTube and Facebook already do. On Thursday night the...

Marketing Land’s all new “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for B2B marketing analytics software platforms and the...

Even as it takes digital center stage, mobile marketing is arguably in crisis. Mobile ad blocking has doubled in the past year and most...

Facebook is getting even closer to a human-level understanding of what people are saying. Facebook has developed DeepText, a new way to parse text...

Sometimes, despite your best efforts, your A/B testing just doesn’t seem to work. You run test after test and nothing seems to improve your conversion...

To marketers, logged-in users are the online equivalents of gold. They have definitive user profiles, even if their real-life identities are sometimes anonymized as they...

Neirfy / Shutterstock.com No one really knows how many people actually had a chance to see one of their Instagram posts. They know the...

The European Commission, Facebook, Google (YouTube), Twitter and Microsoft have announced a “Code of Conduct” governing “illegal hate speech” online in the EU. Earlier...

Like many publishers, we get a lot of traffic to MarketingLand.com and SearchEngineLand.com from Facebook. It’s our No. 1 social media referrer most...

If you sell tangible products online, you already know how crucial Google Shopping feeds can be. But did you know that with just...

As the digital marketing industry matures, digital channels have converged. As customers have become more technologically savvy, they have become increasingly channel-agnostic. They...

If you do it everyday, digital marketing is routine, but for many small...

In August last year, Adobe and PageFair reported that the global number of ad blocking users had grown from 21 million in 2009...

Posted January 22, 2015 4:11 pm by Cynthia Boris with 0 comments Can’t plunk down $4.5 million for...

You’ve probably seen the Display Lumascape. This chart is the most referenced visual I’ve ever seen from people describing the display advertising space....

Google gave AdWords advertisers a lot to digest last week, with a serious of announcements at its annual Google Performance Summit event. The...

Another week is at an end and it’s been a week of change...

How much content have you written in the past month? Are you happy with that amount? Most marketers answer no to that question. In fact,...

Creating great content is pointless… …unless you’re getting it in front of your target audience. You do this by using any one of a number...

As everyone says… You need to build an email list. Email marketing provides the highest ROI for most businesses at $40 for every $1 spent...

The ability to spot an opening to transform an industry and innovate ahead of the pack is a technology entrepreneur’s best asset. But...

A new report on push notifications and personalization from Leanplum finds a huge discrepancy between the behaviors of Android and iOS users. Android...

Just last week, I submitted this column with the title, “Is it time for Google to rethink Enhanced Campaigns?” The piece I wrote...

Over the past two years, my team and I have audited more than 2,000 AdWords accounts. While auditing all of those accounts, we saw a lot of search term reports. Some...

Alexander Supertramp / Shutterstock.com On May 18, Google brought hundreds of developers together for Google I/O, its annual developer conference. Hot topics included artificial...

Before they begin a campaign, advertisers obviously would like to know if an ad appeals to the targeted user type. Consumer research firm Survata...

Consumers who are thinking about buying an Amazon Echo, or its sibling devices Tap and Dot, can give it a try at Echosim.io. It’s...

Facebook is winding down LiveRail, the video ad tech business it acquired in 2014. In 2015, LiveRail began to power ad serving for all in-app ads...

Onboarding never ends. Some SaaS teams may approach onboarding as an activity - a one-time event for each consumer. However, it’s time to change your...

On the surface, Twitter is the simplest of social networks. You type out a quick 140 characters, maybe link to something or include...

See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the...

Two years ago Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the...

Oracle was seeking roughly $9 billion in licensing fees and damages from Google for the use of Java APIs in Android. However, earlier...

When the word “analytics” comes up, most content owners immediately gravitate toward viewership counts. However, though views are important, they’re only part of...

Google has released Google Data Studio, a free version of its new reporting and data visualization tool, Google Data Studio 360. The free beta version...
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