Finding the right Search Engine Optimization specialist for outsourcing can be a confusing process, especially if you’re not already familiar with current
A high percentage of my current and past clients have been contacted, at one point or another, by unscrupulous “
* Do you offer any online marketing services or advice to complement your organic search business?
* What kind of results do you expect to see, and in what timeframe? How do you measure your success?
* How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
While those are very important questions, what sort of answers should set your Spidey sense a-tingle?
#1. “We’ll rank you #1 for your keywords within 20 days!”
If it were that easy, everyone would be doing it. Back in the real world,
More than likely, you’ll end up entirely fleeced for the cash, or you’ll have a website which ranks #1 for a search term which no one has ever used. Both give you an identical result: no Return On Investment (ROI).
#2. “Dear webmaster, I noticed that your website has very low rankings on 100 search engines!”
Unsolicited business to business emails are a staple of poor quality
Another common sales tactic these companies use is to scrape phone numbers off of small business pages. One of their sales reps then calls and often pretends to be interested in purchasing your product or service before they give you their sales pitch. You wouldn’t trust a plumber who cold-called you with a hidden motive, why would you trust an
#3. “We’ll submit your website to 8000 search engines a month!”
Remember that question about
I started work earlier this year with a client who was paying $500/month to an “
One of the first things you should do when considering an
#5. “Yes, we offer linkbuilding services. Right after you link to us from your homepage!”
Similarly, as the person signing the check, it’s your choice whether or not you want your company included in an
I hope this has cleared up some misconceptions and that you’re better equipped to find the right