In the last episode of the ProBlogger podcast we talked about how to build a sticky blog to keep readers on your site. Today, we’re going to talk about how to find them in the first place by building community, strengthening relationships, and commenting on other blogs.
It’s important that not only you build great content that hooks the reader in, makes them want to read more, and makes them want to share it, but it’s also important to find readers for that content.
Before we get started on today’s episode, I want you to recall what we discussed in episode 29 about identifying where online your ideal readers are. It’s all very well and good to promote your content, but what if you’re promoting it to the wrong people? So if you did the exercises in that episode, you should have a list of places your ideal reader is hanging out: blogs, forums, social networks, who they’re following, the podcasts they listen to, etc – this will be the basis of where you will look for places to be useful and build your profile.
Today I want to focus on two things: prolific usefulness through commenting, and networking/relational growth.
The first idea, prolific commenting, is definitely a low-level strategy that won’t bring heaps of traffic, but it will help you gain confidence and get the lay of the land. It’s also useful for getting your name out there, as people begin to see it and remember you. I talk about this strategy more in episodes 9 and 20, but it’s a really good place to start. I do give extra tips in today’s episode about how to do this well on Twitter and even in YouTube comments.
The second strategy revolves around strategic networking and building relationships with others in your niche that can help to grow your profile. There are quite a few ways to do this, from informal online networking to pitching influencers, and I list the options available to you, and the best ways of making them work.
To listen to today’s episode and to view the show notes, head to ProBlogger Podcast Episode 36 Find Readers for Your Blog Through Commenting and Relationships.