Find a box with a CD-ROM in it, buy it, then learn how to use it. That’s how I bought software as a...

Analytics is a big part of online marketing and therefore, it’s essential to have a good understanding of how to interpret numbers. In this...

Historically, retail search marketing was synonymous with Google text ads. But fast forward to today, and Google Shopping ads have replaced text ads...

Ask any successful entrepreneur why their startup succeeded and they’ll almost always point you to a growth strategy they followed. They’ll tell you...

Last year, mobile internet usage overtook desktop for the first time. If you’re not tailoring your marketing strategy specifically for mobile users in...

The majority of customers use multiple devices on their journey to purchase. And they’re gonna take nearly a dozen ‘touches’, too. Case in point:...

As much as we’d like to think that a conversion is a nice, neat and organized path from one point to another, the...

Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is the best on the...

SaaS teams are living a lie. They believe the same value that acquired a customer will lead to a renewal. While focusing on customer...

Your problem isn’t what you think it is. More traffic can definitely paper over some cracks. Likewise, more downloads, installs, or sign-ups always help. But...

As a people-based analytics platform, Kissmetrics tracks users through every step of the growth cycle – from first visit to signup to every...

An important metric in any marketer’s dashboard is sitewide conversion rate. Of course, that broad metric alone can be misleading. Though most marketers...

Picture this: it’s your first time in a new city. You flew in last night for a conference, and this morning, you need...

Communication. It’s the only way to demonstrate your product’s value to potential customers. Your goal is to convey information about new features, successful...

Technical challenges aren’t the problem. They might be a problem. A hurdle for sure. But it’s rarely THE biggest problem responsible for traction or...

For some reason, people tend to be equating SaaS companies with free trials. I find this pretty bad indeed. Here’s why: It’s true that...

Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what...

Uber might be King of Growth Hacking. The one everyone fawns over. The media adores. Growth Hackers join. But these kind of companies are...

Broadly speaking, you can grow your SaaS three ways: acquire more customers, retain more customers or charge more per customer. At Planio, we...

Every SaaS business is aiming for sales success. However, earning more revenue isn’t always a direct path. It’s a winding road of trial and...

Breaking news! Facebook is popular, with 1.86 billion monthly active users, and 1.23 billion daily active users. Admittedly, not the scoop of...

Silos are a relic from a bygone age — when “customer experience” as we know it didn’t exist and top-down communication was the...

For mobile apps, message engagement is critical for retention. Push notifications are one of the best ways to keep your app top-of-mind. In...

Fake news is squarely in the spotlight. It rode to prominence on the back of an absurd 2016 election (wait… that was a dream,...

Marketers often struggle to come up with new ideas and angles to improve their marketing campaigns. So in this post, I’m going to show...

Ever bought a survival kit? It contains supplies to help you during a disaster. Every tool within the kit serves its purpose to sustain...

When it comes to mailing list services and autoresponders, few services out there are more popular than MailChimp. As of June 2014, MailChimp...

Israeli researchers studied 200 of the best ads in 1999. These were the top finalists and award winners, like the infamous “This is Your...

Awful feeling, isn’t it? You’re struggling to find new opportunities to increase growth this quarter. But no worries. The solution to your problem is...

When it comes to customer service trends, most marketers and customer support teams groan and shake their head. Here’s another glimpse into supposedly...

I bet you’ve seen this sort of advice before… When using a testimonial, you should always: List the customer’s first and last name Include their photo Avoid...

Are you sick and tired of losing money on Facebook Ads? Many advertisers just like you take a swing at a new ad campaign...

Today’s marketers are inundated with data. To stay ahead of the competition, your SaaS company must focus on customer insights to boost conversions....

The marketing industry leads the way. Sure, other industries (eventually) catch on to sophisticated marketing techniques. But more often than not, it’s the digital marketing...

For many websites, an internal site search engine is a must-have. However, oftentimes it’s looked at as more of an afterthought than a...

One of the more loaded questions we hear from execs at our SaaS company is, “How is Marketing doing this month?” Fair question....

Forrester estimates that companies allocate about 30% of their marketing budget to online. It’s trending upwards, gaining roughly 1% per year. That’s means...

Sales decreasing? Most companies experience a temporary slump during their existence. But don’t panic. Take practical steps to move your company forward. When sales...

You’ve seen the stats before. 1-2% conversion rates for websites. Which means 98-99% ain’t buying. For one reason or another. A bigger chunk of that...

About 6 months ago I decided that I was going to build a SaaS company from scratch. I had recently sold my company...

Analytics is integral to refining the customer experience. Research shows that “90% of business managers believe analytics has the ability to improve sales, and...

When it comes to online advertising, no one is disputing that demographics are important. After all, they’re what powers your media buying and...

Launching a new product requires time, money, and a whole lot of elbow grease. When the launch goes off without a hitch, all...

As a co-founder of an eCommerce startup in a highly competitive industry, I quickly realized that we had to move beyond the basics...

Before we get started, let’s get one thing straight: If the product or service your company offers doesn’t live up to your customers’ expectations,...

The best thing about Google Analytics is also the worst thing: there’s a massive amount of available data. Why is that both good...

We live in a world of digital data. We create it. We consume it. It’s everywhere. And it’s accumulating at an unprecedented pace....

Writing online content is something of a balancing act. For years, SEO experts have pointed out that Google loves longer content. Your readers? Not...

It’s true. Your customers don’t care about your product. Don’t worry, they don’t care about your competitor’s products either. Your customers don’t care...

The average social media manager gets paid roughly $47,190. They tweet, post, share, like, favorite, comment, and reply to make sure your company’s social...

In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the...

We’ve heard the advice a thousand times: Your headline is the most important part. It’s 80 cents of your dollar. Visuals are key. Visitors...

One third of marketers believe personalization will be the most important trend in the future. That’s ‘cause 86% of consumers say it informs their...

It’s no secret that in 2017, like every year, marketers want to get the biggest ROI from their advertising spend. So which channels...

For digital marketers, it ain’t all sunshine and rainbows. There are serious challenges inherent to the digital landscape that nobody is talking about. Not...

It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an average human blink takes...

When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead...

Tailoring the online experiences of customers to best fit their needs and preferences is the ultimate goal of most new technologies that shape...

An AdWords text ad looks exactly the same on mobile as it does on desktop. You don’t have to worry about the difference. And...

I’m not going to lie to you: this can get very tricky. It’s so complex that many ecommerce platforms don’t even bother with...