Your customers are everywhere. They are learning about your products from display ads, researching your brand on social media, and signing up for your...

Surveys are becoming increasingly powerful tools in the hands of professional digital and content marketers. Utilizing the power of surveys, you can collect...

A/B testing works… some of the time. Barely. A tiny bit. If you’re lucky. And when it does, a 1% increase to show to...

The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can...

Remember the good old days? The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your paycheck. Call it a day. Things...

If you’re like most SaaS managers, you’re committed to running and growing your business. But to do that, you need to ensure you’re meeting...

A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation. Customer Engagement Automation (CEA) is...

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for...

Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into...

Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the...

With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine....

Have you ever tried to take apart a high-end file cabinet? We’re talking about the kind built with such thoughtful design that it makes...

If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing...

Traffic and page views are nice. But they’re limited. In a few ways. Site wide traffic looks nice on a blog post or meeting with...

A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their growth...

Websites don’t always work. You create them with one thing in mind. And then the opposite happens. People are supposed to click-through. And yet they...

It’s unfortunate, but inevitably, not all of your customers will continue doing business with you forever. According to the most recent annual report...

When it comes to discovering music you’ll love, few companies do it better than Pandora. From the core of its Music Genome Project,...

A few weeks ago we released Populations, a feature that helps marketing & product teams track key segments of people across the buyer...

You’re tracking the big stuff. The ‘macro conversions’ like form submissions, phone calls, and product purchases. But lying in between those are micro-conversions,...

We are thrilled to announce that Kissmetrics has added email campaign automation to our behavioral analytics platform. We’re calling it Customer Engagement Automation....

It’s a given that images can help lift conversions, but there’s more to it — literally — than meets the eye. Subtle image...

There’s been a lot of buzz about buyer personas in marketing over the past few years. But few marketers talk about the power...

With all the hype surrounding social media in recent years, it’s easy to forget that email remains the most potent channel for driving...

You’re not alone. In a saturated market, your ecommerce business is constantly competing to distinguish itself from other companies. It’s especially difficult when these...

We don’t need things. We might need a six-dollar, almond milk, sea salt caramel mocha (no whip) when it gets a little chilly outside. But...

With over 90 million customers watching a combined 125 million hours of television and movies everyday, there’s no doubt that Netflix has changed...

Creativity (cre·a·tiv·i·ty)krēāˈtivədēnoun the use of the imagination or original ideas, especially in the production of an artistic work. Creativity may not immediately seem incredibly relevant...

Find a box with a CD-ROM in it, buy it, then learn how to use it. That’s how I bought software as a...

Analytics is a big part of online marketing and therefore, it’s essential to have a good understanding of how to interpret numbers. In this...

Historically, retail search marketing was synonymous with Google text ads. But fast forward to today, and Google Shopping ads have replaced text ads...

Ask any successful entrepreneur why their startup succeeded and they’ll almost always point you to a growth strategy they followed. They’ll tell you...

Last year, mobile internet usage overtook desktop for the first time. If you’re not tailoring your marketing strategy specifically for mobile users in...

The majority of customers use multiple devices on their journey to purchase. And they’re gonna take nearly a dozen ‘touches’, too. Case in point:...

As much as we’d like to think that a conversion is a nice, neat and organized path from one point to another, the...

Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is the best on the...

SaaS teams are living a lie. They believe the same value that acquired a customer will lead to a renewal. While focusing on customer...

Your problem isn’t what you think it is. More traffic can definitely paper over some cracks. Likewise, more downloads, installs, or sign-ups always help. But...

As a people-based analytics platform, Kissmetrics tracks users through every step of the growth cycle – from first visit to signup to every...

An important metric in any marketer’s dashboard is sitewide conversion rate. Of course, that broad metric alone can be misleading. Though most marketers...

Picture this: it’s your first time in a new city. You flew in last night for a conference, and this morning, you need...

Communication. It’s the only way to demonstrate your product’s value to potential customers. Your goal is to convey information about new features, successful...

Technical challenges aren’t the problem. They might be a problem. A hurdle for sure. But it’s rarely THE biggest problem responsible for traction or...

For some reason, people tend to be equating SaaS companies with free trials. I find this pretty bad indeed. Here’s why: It’s true that...

Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what...

Uber might be King of Growth Hacking. The one everyone fawns over. The media adores. Growth Hackers join. But these kind of companies are...

Broadly speaking, you can grow your SaaS three ways: acquire more customers, retain more customers or charge more per customer. At Planio, we...

Every SaaS business is aiming for sales success. However, earning more revenue isn’t always a direct path. It’s a winding road of trial and...

Breaking news! Facebook is popular, with 1.86 billion monthly active users, and 1.23 billion daily active users. Admittedly, not the scoop of...

Silos are a relic from a bygone age — when “customer experience” as we know it didn’t exist and top-down communication was the...

For mobile apps, message engagement is critical for retention. Push notifications are one of the best ways to keep your app top-of-mind. In...

Fake news is squarely in the spotlight. It rode to prominence on the back of an absurd 2016 election (wait… that was a dream,...

Marketers often struggle to come up with new ideas and angles to improve their marketing campaigns. So in this post, I’m going to show...

Ever bought a survival kit? It contains supplies to help you during a disaster. Every tool within the kit serves its purpose to sustain...

When it comes to mailing list services and autoresponders, few services out there are more popular than MailChimp. As of June 2014, MailChimp...

Israeli researchers studied 200 of the best ads in 1999. These were the top finalists and award winners, like the infamous “This is Your...

Awful feeling, isn’t it? You’re struggling to find new opportunities to increase growth this quarter. But no worries. The solution to your problem is...

When it comes to customer service trends, most marketers and customer support teams groan and shake their head. Here’s another glimpse into supposedly...

I bet you’ve seen this sort of advice before… When using a testimonial, you should always: List the customer’s first and last name Include their photo Avoid...

Are you sick and tired of losing money on Facebook Ads? Many advertisers just like you take a swing at a new ad campaign...