Clayburn said things like “Technical SEO is really just SEO 101” and “Technical SEO will never set you apart.” As a technical SEO and co-creator of a technical SEO Slack group, along with Paul Shapiro, believe me when I say that I am amazed to find myself agreeing with him in many ways after revisiting the post.
The fact is, the web has become more complex and technical. The larger the company, the more that is usually wrong; sometimes, applying even simple best practices to these websites can create hundreds of thousands, or even millions in additional revenue.
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